For those of you who missed the last post on Google Trends, one takeaway from those statistic ring true. Video and blogs are the hot stuff right now. How do you get some of this action and how will it benefit your company? A large part of it is about brand, getting your name out there contributes to the web footprint in the same way that SEO does. The there’s the additional benefit of touting your wares…a creative short clip can do wonders even with product placement but make sure you’re as transparent about it as possible. Unless of course you want to be caught. They do say that there’s no such thing as bad publicity (I disagree by the way).
At Dinkum, we do a lot of new media marketing. We did a quick clip to promote the Best Damn Tech Show, Period which garnered a lot of views and more folks watching the show.
PaulFleming is co-founder and VP of Interactive Services for Dinkum Interactive. A trained teacher, Paul has worked in a variety of forms of Internet Marketing but with a focus on SEO. Originally from Australia, he now resides in Philadelphia with his wife and 2 ankle-biters.
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February 8, 2012. Posted under: Blog.
In the past two weeks, I attended two conferences that were world’s apart but linked. One was focused on large, profitable companies. The other involved nonprofits. They both discussed social media. The first conference featured CEOs, many of whom are grappling with the use of social media within their organizations. Each CEO had a bit of a different take on
