When we speak about internet marketing it is all about results.
The question is: what do you want folks to do when they get to your website? What constitutes a conversion? Do you want more phone calls, an email, a list signup or possibly a download of information that makes it easier for a customer do business with you? Our job is not to drive traffic to your website – we look to drive traffic to your website that will take action.
There are FREE tools out there to tell you the most popular search terms. There are also SEO providers that will show you what to do after you have given them the right keywords for your business. What you really need is a company that will help guide you through the process of selecting the keyword phrases that are right for you and your business goals.
It is not necessarily the most popular phrases that you should target.
An in-depth process that includes research is critical to any serious internet marketing project. Once things are chosen and implemented the really hard part begins. Analyzing the feedback and data allows us to know progress on keyword searches but more importantly: are we attracting the audience that takes action. After all that is the key to success.
Business Insider's Henry Blodget Defends Linkbait, Slideshows, And Aggregation | TechCrunch http://t.co/Ten2SboT
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May 22, 2012. Posted under: Blog, SEO.
Last year, it was Panda. Now, it’s Penguin. Both are cute black and white animals, but also the names of Google’s changes to its algorithm that determine search results. It’s part of an effort to remove spammy websites and systems set up to game them, and fighting techniques well-known to the SEO community as gray/black hat activities (against Google’s guidelines).
