Dîn´kêm - (adj.) Australian. Genuine; Real

Skills & Technologies

The internet is a fast-moving place, but the fundamentals of marketing are about the same as they were 50 or even 100 years ago:

• Make a plan that is informed by research and experience and well-thought out goals;
• Implement the plan at a consistently high level, balancing creativity with bone-dry fundamentals;
• And analyze the results regularly to evaluate the effectiveness of the strategy and your Return on Investment (ROI).

However, in our line of work, technology and skills are a critical piece of the puzzle – and with the correct resources in place modern marketing offers unparalleled value.  Listed below are a few of the core skills and the technologies we employ to help our clients achieve outstanding results.  (note: alphabetical order)

Content Management Systems (CMS)
While we use everything from Expression Engine to homebrewed systems custom-built for unique clients, our favorite CMS is easy to identify: WordPress.  It’s ubiquitous (10 million installs), secure, extensible, flexible, intuitive, and incredibly friendly for SEO.  In addition to coding clean and fast WordPress sites, we also like to get our hands dirty with plugin development, Thesis, and the customization options that make life easier for both us and our clients.

Mobile
In our office we’re about evenly split between Blackberries, Androids, and iPhones.  We code in two of three (Android and iOS).

SEO/SEM
Dinkum cut its teeth by providing clear, profitable value to its clients with Search Engine Optimization (SEO).  Like comsumers, we focus on organic results. However paid search is an outstanding tool that we use strategically with nearly every project.  SEO is a fundamental aspect of most of our projects for a simple reason: it makes sense, and it makes money.   Furthermore, the mindset and activities that produce the best SEO results speak to our core values: a commitment to strategy and research; a reasonable timeframe in which to develop high quality results; and a willingness to consistently engage in marketing activities for an extended period of time.  A true recipe for success!

Platforms: Linux, Windows, CodeIgniter, ASP.NET
When it comes to platforms that run the internet, there are two major players: Linux and Windows.  While we have our preference (LAMP – Linux, Apache, MySQL, PHP), we’re well aware that our clients come to us not for ideology but for results.  As such, we’re experts in all of the major technologies, including ASP and .NET.  When it comes to coding custom apps in PHP, our team loves CodeIgniter.