It’s 2013 and all bets are off when it comes to SEO tweaks and tricks. With a new year comes new strategies, and at the moment it’s all about producing high quality content. I’m talking about that head turning, juicy, delicious content you can’t help but sink your teeth into. The type of content even your competitors would link to. Content that’s guaranteed to get tons of comments and hundreds of shares on social media. At the same time, you have to produce a lot of it, and do it fast. As a result, content creators are drawing blanks. It’s
Recent Blog Posts
Much has been written about how marketing has changed over the past 15 years because the tools have changed. My question – has marketing really changed? I recently hosted a full day seminar and asked participants what they expected from our time together. I do this to make sure I cover the most requested areas in enough detail. As usual, social media was the top vote getter and as usual, I said we would get to the topic after lunch. Before that, I explained it was important to understand what we at Dinkum call “the foundation”. The foundation is digging
This month, business networking site, LinkedIn announced the acquisition of SlideShare for $118.8 million. SlideShare allows users to upload and share PowerPoint and other slide presentations with business users, either on the Slideshare site or embedded on blogs, websites and shared on Twitter, LinkedIn and Facebook. SlideShare is sometimes known as the “dark horse of B2B marketing”. It’s an interesting move. SlideShare lacks the size of social media sites like Facebook, Twitter, YouTube and LinkedIn, and its growth isn’t anything as remarkable as Pinterest. Certainly SlideShare’s typical content of corporate PowerPoint presentations isn’t capturing the imagination of the popular culture.
Today Dinkum is pleased to welcome Guest Blogger, Whitney Hoffman! Sit back, read and enjoy. The online world shines a light on everything we do, personally or professionally. This means your greatest successes and your greatest failures will be with you forever. This double-edged sword on the Web means that you only have one choice left- Be Great or Go Home. As my friend Chris Penn and I often remark, the first rule of business is Don’t Suck. The second rule of business is See Rule 1. It used to be okay to put out mediocre products, and figure you’d earn enough