As a long-term strategy, SEO is a good one. You shouldn’t necessarily be expecting that your SEO campaign is going to be an overnight hit (sometimes happens but rare) but you should also expect that the actions you do throughout your campaign, should last a long time and continue to grow. We’ve always appropriately pushed the need to “do it right” when it came to SEO and as a result, our client websites have not been penalized. As an Internet Marketing company, we anticipate a fair amount of client churn with SEO. Sometimes it’s impatience, sometimes it’s bad info from Read More

We made some fairly significant changes in 2012 to accommodate Google. These sort of changes are not really uncommon in our field and interestingly for most of us, none of them were a real surprise but what has occurred this past year, does represent a shift in thinking for many in our industry. A big part of it has been a lack of understanding on many SEO’s part. Using unsustainable practices is just that, unsustainable. They have been able to get away with it for a while now, some figuring the risks were worth it, others just blissfully ignorant that Read More

We do it for our clients and regularly encourage them to look at their data always and often. Reading analytics tells a story about your business online and possibly a little about your business in general so it makes great sense to spend a bit of time with it. Of course we don’t do it as often as we should for ourselves but it’s about this time that I like to have a good look back at our data to see how the year played out online for us. I’m always a little surprised at how well our site does Read More

Nobody’s perfect and no service is perfect, especially in the tech world where new services and offerings are a regular occurrence. Some launches are downright awful – others are groundbreaking. And even the groundbreaking ones were once a work in progress. It’s not uncommon for an Apple product launch to be riddled with issues including battery problems (exploding ones), buggy software, AT&T, The Newton and even the latest Apple maps fiasco. But the company pulls through relatively unscathed. Google has also done a great job. It’s a great foundation product even with a few hiccups along the way (Google Wave Read More

I’ve been watching the Olympics as much as I can. Even with the disappointing TV coverage, it’s hard not to get sucked into the excitement. The talent and obvious hard work of the athletes is impressive and inspirational. One thing that’s struck me during these games is the obsession with getting gold. Silver has brought many to tears and a bronze medal – well, it’s as though they shouldn’t have shown up. For me, just making it to the Olympics is a massive achievement. So, how does this relate to Internet marketing? When it comes to search rankings, it’s generally Read More

Analytics has always been an important part of what we do. It’s the foundation of our campaigns whether for an SEO strategy, PPC or website redesign project. Analytics tell us a lot about what we do, who our client really is (sometimes more than our client does), helps us plan, helps us adjust and ultimately guides us. It can do a lot or it can do a little depending on how you use it. We have our favorite customizations to help us work more efficiently. Personally, I’m a fan of things “at a glance” and the Dashboard section has been Read More

Last year, it was Panda. Now, it’s Penguin. Both are cute black and white animals, but also the names of Google’s changes to its algorithm that determine search results. It’s part of an effort to remove spammy websites and systems set up to game them, and fighting techniques well-known to the SEO community as gray/black hat activities (against Google’s guidelines). It includes keyword stuffing, link schemes, cloaking and duplicate content amongst other things. Dinkum has found that following Google’s guidelines is good business practice. Occasionally there is the need for workarounds to get our client the best exposure possible but certainly never Read More

Dinkum is a small internet marketing company based in Philadelphia. We like being small but every now and then there comes a time when we need to expand a little. Now is that time. So we are on the lookout for the right candidate to join our team and before I get into the specifics let me offer a couple of pre-qualifications. We want you to be in or around the Philadelphia area. While we all work remotely, we do have meetings, get-togethers, conferences etc that you will be required to attend as well as the occassional client meeting. This Read More

For those who receive our newsletter, we all made predictions for the coming year and one of mine was “Google+ will have a big year particularly when it integrates search results.” Well it’s happened and a whole lot quicker than I imagined and being labelled as Google’s “Search Plus Your World”. For me, it was a no-brainer — a way to get numbers and action on their own social system (Google+) and a way to improve search personalization. The way it works is to combine private and public content into a single set of search result listings. Some question the Read More

We recently mentioned that Google announced that they will be encrypting Search for Google users who are logged into their accounts and we are now starting to see some real impact from that. Some clients are being affected more than others. Ultimately it’s not a huge issue. Yes it’s absolutely annoying and frustrating but not the end of the world kind of stuff. If you’re the type who likes to go into their analytics account or you may notice on some of our reports that one of your keyword search referrals says (not provided). Some may have more for this Read More