During the week before Christmas, I had some free time, so I went to the local mall and did some window shopping. I was browsing the sales for Lands End clothing in Sears, when I heard, over the store intercom, “Code 2, Lands End area.” I looked around for firemen or security personnel, and seeing neither, I browsed for another 15 minutes, hearing the same page a couple of more times. As I neared the register with my intended purchase, the customer standing there was expressing her displeasure with something. She was not loud nor rude, just stating her case.
Regina is Project Coordinator for Dinkum Interactive. Regina began her career as a contract programmer/analyst, moving into Business Analysis and Quality Assurance and worked with some of the large industrial and health care companies in the area.
Her ability to walk in to a project, quickly grasp information, and communicate effectively with the client is a skill-set that serves her well in the fast-paced online world. Her background in design and data processing give her an edge when speaking with clients and translating client needs into tech speak and vice versa. She is especially happy when tracking down information for clients to help them understand the mysterious SEO processes that are helping them “get found” by their customers.
Recent Blog Posts
The phrase ‘Art and Science‘ can aptly be applied to many things. Consider parenting, as an example. There is no shortage of books on the science of parenting. Expectant parents can read them and commit them to memory, and some of the information is actually useful. The art of parenting involves getting to know the child that is yours and figuring out what actually works for them to feed, nurture, educate and civilize them to be productive members of society. We can apply this to Search Engine Optimization, too, as was nicely done in an article on Search Engine Watch called
Tis the season for expressing gratitude, and we have much to be thankful for, here at Dinkum. Our clients are the best and we are grateful to each one for trusting us to partner with them to raise the visibility of their websites. Rick, usually a man of many words, is thankful for “Great people around to work with; both clients and Dinkum folk.” Paul added that he is thankful for friends, family, clients, and the like. Jacob is thankful for the partnerships he has forged with Dinkum’s great clients, which allow him to learn something new every single day.
Last night, I attended a fundraiser for Family Promise of Gloucester County, Taste of South Jersey. I am on the planning committee for the event, and as a result was looking forward to having it behind me. It was very successful, with a sold out crowd, excellent food from great restaurants, and even a few words from Karen Rogers, the weekday traffic and weather anchor for Action News Mornings. I had the opportunity, during the festivities, to witness some good, old-fashioned social networking. The kind you do face to face, not Facebook to Facebook! Parties of 8 or more could
Valeria Maltoni, author of Conversation Agent, is a prolific writer, and one that I admire. So when her blog post about “7 Ways to Make Writing Your Creative Habit” came through my email, I had to take a break and read. As usual I was not disappointed, and came away with an idea or two that may actually spur me on to write more often. Although she does talk about seven ways, I focused in on the one that spoke to me. She talks about making creativity a habit. I think of brushing my teeth as a habit, but not
By now you know that WHYY and NPR are a couple of my favorite ways to keep up with the world. One of the reasons for this is that they cover cool stuff. They also drive traffic to their websites by letting you know, at the end of a broadcast segment, that you can find the relevant link on their site. Pretty clever. A story about Facebook caught my attention this week. A young man, Dave Kim, as part of a performance art piece called My Best Friend Facebook Forever, did everything Facebook told him to do for the month
Some clients ask a lot of questions, some just go along for the ride. Sound familiar? I prefer clients who want to understand the Search Engine Marketing journey and who take the time to ask questions as they come up. These clients are often, although not always, more engaged and better partners in their campaign. Many times this is the difference between a campaign that has a hard time getting off the ground, and one that is more successful. As in any human communication, there are frequently unasked questions lurking behind the ones that are given voice, and the person doing
As a client facing member of the Dinkum team, I am sometimes called upon to discuss SEO with clients. Most often I am answering questions on basic concepts, which clients who have recently signed on want to understand. Sometimes I chat over the same things with clients who have been around for a while, but never quite grasped some of the concepts. Most clients understand the research phase, where we delve into the internet space where the client is, or wants to be visible, dissect the competition, and get intimate with hundreds of keyword phrases. By the time we have
In the Sunday edition of The Philadelphia Inquirer, John Timpane wrote about the recent flash mobs in Philadelphia, organized through various social media. They are an ugly reminder that tools that can be used for good, such as the uprisings in the various Middle East countries over the last year or more, can be used for more nefarious pursuits. One of the questions tackled by the article (Summer of the Mob, available only to digital subscribers to the Inquirer) is whether offenders can be banned from social media. Not likely. The same applies to the idea of prosecuting offenders who
This is a concept that we preach often at Dinkum, and most often we are referring to which social media channels might be best employed by the businesses we work with. There is no point in being on Twitter if all of your potential customers are on LinkedIn. This weekend, I was presented with a unique twist on this phrase. As I was running errands on Saturday morning, I pulled into the local gasoline station for a fill up. Since I live in New Jersey, I get to pop the release on the gas tank cover, roll down my window