It’s 2013 and all bets are off when it comes to SEO tweaks and tricks. With a new year comes new strategies, and at the moment it’s all about producing high quality content. I’m talking about that head turning, juicy, delicious content you can’t help but sink your teeth into. The type of content even your competitors would link to. Content that’s guaranteed to get tons of comments and hundreds of shares on social media. At the same time, you have to produce a lot of it, and do it fast. As a result, content creators are drawing blanks. It’s Read More

As a long-term strategy, SEO is a good one. You shouldn’t necessarily be expecting that your SEO campaign is going to be an overnight hit (sometimes happens but rare) but you should also expect that the actions you do throughout your campaign, should last a long time and continue to grow. We’ve always appropriately pushed the need to “do it right” when it came to SEO and as a result, our client websites have not been penalized. As an Internet Marketing company, we anticipate a fair amount of client churn with SEO. Sometimes it’s impatience, sometimes it’s bad info from Read More

Ever had the experience of standing in front of the refrigerator at the supermarket trying to decide which ice-cream to choose? Most are packaged in attractive containers with the words ‘premium’ or ‘connoisseur’ written on them, and the image of a creamy scoop of ice-cream. It’s a very different scenario from 15 years ago. In those days, ice-cream came in a 2 litre plastic container with modest flavors and was relatively cheap to buy. Neapolitan – strawberry, chocolate and vanilla – was as exciting as it got. But then, someone realized that ice cream isn’t just frozen milk. It’s about Read More

The “SEO Business” is tougher and more complex making it difficult to build successful campaigns. These days, it’s more like making a seven tiered wedding cake than a batch of Betty Crocker brownies. Return on Investment?  Prove it! In addition to the complexity in building and maintaining awesome campaigns is the difficulty in pricing our services. When I joined the Dinkum team about three years ago, we measured goals in terms of “ROI” (return on investment) to ensure the client made a clear return from the money spent on our services. It usually sealed the deal, since other SEO’s didn’t Read More

We made some fairly significant changes in 2012 to accommodate Google. These sort of changes are not really uncommon in our field and interestingly for most of us, none of them were a real surprise but what has occurred this past year, does represent a shift in thinking for many in our industry. A big part of it has been a lack of understanding on many SEO’s part. Using unsustainable practices is just that, unsustainable. They have been able to get away with it for a while now, some figuring the risks were worth it, others just blissfully ignorant that Read More

As usual it’s been another crazy year in the Internet Marketing space.  So, what happened this year? A lot, of course. However the biggest event in our minds as we look back over a year dotted with Gangnam style and Mars Rover landings is the death of the term (and likely the job title and profession) of “SEO.”  The phrase “SEO” – long a staple of people like us – seems to have been hit hard and is likely headed to the dumpster of archaic, outdated terms that used be meaningful, but now just don’t make sense. May it rest in peace. Read More

Happy Holidays from the team at Dinkum Interactive. Have a happy and safe time of it. Hope to catch up with you in the New Year.

We do it for our clients and regularly encourage them to look at their data always and often. Reading analytics tells a story about your business online and possibly a little about your business in general so it makes great sense to spend a bit of time with it. Of course we don’t do it as often as we should for ourselves but it’s about this time that I like to have a good look back at our data to see how the year played out online for us. I’m always a little surprised at how well our site does Read More

After reviewing Yahoo’s top searches two week ago, let’s take a look at the results for the world’s most popular search engine, Google. Last week, it released Google Zeitgeist, examining the spirit of the times through popular search terms. 1.2 trillion searches. 146 languages. What did the world search for in 2012? The top trending searches for 2012. By trending, it means growth compared with the previous year. The death of singer Whitney Houston in February topped the world’s trending searches list for 2012, followed by Korean pop sensation, PSY, and his song Gangnam Style, which Google says also became Read More

You might have noticed more companies are trying to engage you by playing a game. In 2009, German-based car company Volkswagen launched its BlueMotion technologies that were part of its environmentally friendly cars. In deciding how to market these cars, Volkswagen’s advertising agency, DDB in Stockholm, believed the easiest way to get more people to drive them was by making it fun. The company set up a competition in which people from across the globe were encouraged to come up with a fun solution to a common problem. It was called ‘The Fun Theory”. To kick off the competition, DDB Read More