Embracing online marketing for companies who are used to doing it all offline can be daunting. You’re looking around. Getting not insignificant quotes for upgrading your very dated website that you feel really hasn’t brought you any business over the past few years anyway. When it was launched, you thought it would bring customers scrambling for your business/products/service. But it didn’t and fairly quickly you turned your back on it, and kept doing what you know is effective: mailers, trade shows, promotional products, networking, cold calling. You’ve been doing it for years, you know how to do it and you know that it works.
We’ve often seen some unusual referrers coming through on Google Analytics over the years. If you want to have a look at your own, head to the Acquisitions tab on the left side, click on All Traffic then Referrals. You’ll see a list of websites that sent traffic to your own website. Always good to have a look at those on a regular basis as it can reveal some issues, mostly of the spammy kind but sometimes even something more dangerous like malware. Recently we’ve seen some fairly significant traffic from unusual referrers. Nothing necessarily bad but more annoying given that it
We’ve been a little on the quiet side this past year, at least online. Usually we’ll muster a blog post a month plus a smattering of social activity but aside from the random share, definitely quiet. I have a feeling we’ll change that in 2015 but it wasn’t for any particular reason. We understand the challenges of maintaining activity online as well as aligning priorities toward both client activities and internal tools. Also interesting to note that the lack of activity didn’t necessarily impact our own online performance with traffic and conversions up over the previous year. Obviously this means that we could
Since SEO has been around, especially in its early days, there was a large gap in understanding. It’s closed up a lot but certainly still exists. It was not uncommon to hear about someone offering to “SEO optimize your website” for a very small fee. I was often intrigued as to how these people or companies could afford to offer their services for such low rates until I had a the luxury of overseeing a campaign on behalf of a client that I came to learn that they really couldn’t offer their services for such a low rate. The work
It’s 2013 and all bets are off when it comes to SEO tweaks and tricks. With a new year comes new strategies, and at the moment it’s all about producing high quality content. I’m talking about that head turning, juicy, delicious content you can’t help but sink your teeth into. The type of content even your competitors would link to. Content that’s guaranteed to get tons of comments and hundreds of shares on social media. At the same time, you have to produce a lot of it, and do it fast. As a result, content creators are drawing blanks. It’s
As a long-term strategy, SEO is a good one. You shouldn’t necessarily be expecting that your SEO campaign is going to be an overnight hit (sometimes happens but rare) but you should also expect that the actions you do throughout your campaign, should last a long time and continue to grow. We’ve always appropriately pushed the need to “do it right” when it came to SEO and as a result, our client websites have not been penalized. As an Internet Marketing company, we anticipate a fair amount of client churn with SEO. Sometimes it’s impatience, sometimes it’s bad info from
The “SEO Business” is tougher and more complex making it difficult to build successful campaigns. These days, it’s more like making a seven tiered wedding cake than a batch of Betty Crocker brownies. Return on Investment? Prove it! In addition to the complexity in building and maintaining awesome campaigns is the difficulty in pricing our services. When I joined the Dinkum team about three years ago, we measured goals in terms of “ROI” (return on investment) to ensure the client made a clear return from the money spent on our services. It usually sealed the deal, since other SEO’s didn’t
We made some fairly significant changes in 2012 to accommodate Google. These sort of changes are not really uncommon in our field and interestingly for most of us, none of them were a real surprise but what has occurred this past year, does represent a shift in thinking for many in our industry. A big part of it has been a lack of understanding on many SEO’s part. Using unsustainable practices is just that, unsustainable. They have been able to get away with it for a while now, some figuring the risks were worth it, others just blissfully ignorant that
As usual it’s been another crazy year in the Internet Marketing space. So, what happened this year? A lot, of course. However the biggest event in our minds as we look back over a year dotted with Gangnam style and Mars Rover landings is the death of the term (and likely the job title and profession) of “SEO.” The phrase “SEO” – long a staple of people like us – seems to have been hit hard and is likely headed to the dumpster of archaic, outdated terms that used be meaningful, but now just don’t make sense. May it rest in peace.
Happy Holidays from the team at Dinkum Interactive. Have a happy and safe time of it. Hope to catch up with you in the New Year.