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A look at video marketing

February 23, 2007 | by Paul
For those of you who missed the last post on Google Trends, one takeaway from those statistic ring true. Video and blogs are the hot stuff right now. How do you get some of this action and how will it benefit your company? A large part of it is about brand, getting your name out there contributes to the web Read More...
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Google report card

February 21, 2007 | by Rick
If you want to read the Google report card go here Getting an understanding may be more difficult. The big take away is that: “Since January 2006 Google Web Search sessions have grown 23%. If you aggregate all of Google search sessions across all of their properties you get a year-over-year growth rate of 24%. This means that all non-Web Read More...
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State of Search Marketing

February 8, 2007 | by Paul
The Search Engine Marketing Professionals Organization (SEMPO) has released results from theie annual state of search engine marketing report, which for search geeks like us, is fascinating. A couple of things to note from the results: In 2006, American advertisers spent $9.4 billion, up 63% from the previous year. Most of that going to paid search with only 12% in Read More...
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TEAM!

February 8, 2007 | by Rick
Not my normal rant but one I believe you will find of interest. I was at a BCA (Breakfast Club of America) event and Pat Williams was the featured speaker and what he had to say was good food for all of us looking to build the right business team: Got to have outstanding talent The best talent is teachable Read More...
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Oh GOOGLE!!!

February 1, 2007 | by Rick
Google share price above $500 and at least one analyst still says it is undervalued. Consider this: In the 4th quarter of 2006 Google processed $900 Million in transactions – not bad. Revenue growth over the 3rd quarter – 20% – not bad. Stock up 10% in 2006 – not bad. Earned $1.03 Billion in Q4 – nearly triple from Read More...
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Oh Yahoo!!!

January 25, 2007 | by Rick
Big news Yahoo announces “its new search marketing ranking model in the U.S. on Monday, February 5.” Now I am really excited in addition to the bid process to get your ads noticed you need to concern yourself with – “When the new ranking model goes into effect, both bid and the ad’s quality together will determine where an ad Read More...
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Keeping score

January 17, 2007 | by Rick
A great service being provided to us is here Want to know how your favorite search engine did last month it is presented here each month and this month I find particularly interesting since Google hit a new high of 47.3% and despite the introduction from MSN of IE7 they continue to slip. Really earth shattering is this    SEO Read More...
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Doctor using own medicine and musings

January 9, 2007 | by Rick
Msn advertises on Google, Google and Yahoo use PPC on each others site, Mozilla made $53 milliion in 2005 mostly from Google, Opera browser has Google, amazon and eBay. I love it, perhaps they will see what many are experiencing – the price of keyword phrases has gotten out of hand. Not in all cases but certainly in the main Read More...
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Search Engines are essential but not the be all…

December 20, 2006 | by Paul
Most of you probably already know that we focus mainly on Search Engine Marketing. Some call it Website Marketing, others SEO, SEM…there are a bunch of names. We focus on these because of the immense power that they have (consistently) in attracting users to a website. We prefer organic or natural search due to the fact that it is more Read More...
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Web musings

December 11, 2006 | by Rick
I have been collecting some tidbits (techie talk) of useful or useless info for your reading pleasure: 1) Tom Brady, quarterback for the New England Patriots (got spanked this weekend), is asking money from Yahoo – it seems Yahoo was using his likeness in some ads – just forgot to get his okay on it – oops – Yahoo getting Read More...