Dinkum
Snap Judgments: Are you overlooking introverts?
by Paul Fleming On September 4, 2012
Are you aware of how you make decisions? From what to wear today to who to marry, we believe we make decisions rationally. We weigh up the options and come to a conclusion. Of course, it’s more complicated than that. I’m currently reading Malcolm Gladwell’s book ‘Blink’ about the part of our brain that makes … Read More
Web Design
You’ve Got 4 Seconds: How to Hook Web Visitors
by Paul Fleming On August 28, 2012
It’s a cold, hard fact: people spend about 4 seconds looking at your website before deciding whether to stay or leave. So how can you hook visitors in that 4 seconds? What’s going on Above The Fold? Above the Fold – or ATF – is a graphic design concept that says the most important information … Read More
Content Marketing, Mobile
Got a Mobile Site? Better Get One Pronto
by Paul Fleming On August 21, 2012
No doubt you’re aware of the revolution taking place between you and your smartphone. To reinforce how pervasive and all-consuming these devices have become, check out these figures from Time magazine’s poll on mobile use across the globe. 84% of people surveyed in the TIME Mobility Poll said they couldn’t go a single day without … Read More
Dinkum
Going for Gold: Achieving Top Search Rankings
by Paul Fleming On August 14, 2012
I’ve been watching the Olympics as much as I can. Even with the disappointing TV coverage, it’s hard not to get sucked into the excitement. The talent and obvious hard work of the athletes is impressive and inspirational. One thing that’s struck me during these games is the obsession with getting gold. Silver has brought … Read More
Dinkum
How understanding the herd mentality can improve your business
by Paul Fleming On August 7, 2012
If you’re keen to influence people around you — from encouraging them to buy your products or services to increasing recycling in your community — research I heard during a ‘Freakonomics’ podcast will be of interest. Robert Cialdini is a professor and author of the book “Influence” who is interested in how social norms can … Read More
Internet Marketing
Understanding Internet Marketing Using the Muppet Theory
by Jacob Smith On July 31, 2012
Kermit, Miss Piggy, the Great Gonzo — the Muppets are more than colorful characters on our screens. They offer helpful insights into how to get the most from Internet marketing. Let me explain. Chaos Muppets vs Order Muppets In Slate.com, Dahlia Lithwick takes an irreverent look at the Supreme Court justices according to Muppet Theory, … Read More
Content Marketing, Dinkum
The Overload Called Marketing
by Guest Blogger On July 24, 2012
Much has been written about how marketing has changed over the past 15 years because the tools have changed. My question – has marketing really changed? I recently hosted a full day seminar and asked participants what they expected from our time together. I do this to make sure I cover the most requested areas … Read More
Content Marketing
Can you do me a favor?
by Paul Fleming On July 17, 2012
What’s the best way to get someone to like you? Most people assume it’s by doing someone a favor. But it turns out the opposite is true. The best way to get someone to like you is by asking them to do you a favor. Sounds crazy, right? The phenomenon has been labelled the Benjamin … Read More