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How crazy busy is life these days? If you’re like me, you’re constantly being pulled in different directions with many “things” competing for your attention. So, how do you get the necessary focus to get the big picture items done? Someone quite wise on this topic is Steve Smolinsky, who I describe as a rogue management consultant, because management consultant is way too mainstream a title for the kind of work Steve does. Steve goes into companies and sorts them out so that the right people are in the right chairs, everyone in the company knows their purpose, and meetings Read More

A friend works in marketing for a global cosmetics company and was discussing its latest campaign to get women to buy more lipsticks. Most women, research suggests, have two lipsticks. One for work and one for play. The marketing team needed to find a way to get women to buy just one more lipstick. Their new campaign was called ‘weekday, weekend, wow’ – one lipstick for the weekday, one for the weekend – and then they asked ‘what’s your wow lipstick?’ Who doesn’t want some wow in their day? Marketers and advertisers are about making you change behavior. There are Read More

Thanks to Malcolm Gladwell for this observation. In his best-selling book, The Tipping Point, he talks about his amusement that on every packet of Ivory soap is a phone number where people with issues or comments can ring in. “Who would bother?” he wonders. Well, it turns out this strategy is the perfect ‘maven trap’ for Ivory soap. Wait a minute, I’m getting ahead of myself. Firstly, if you have called the hotline, I’d love to know what you asked. Just fill in the reply below. Now, I’ll explain what a ‘maven trap’ is and how it could be helpful Read More

I’m a big fan of the radio show, This American Life. Each week, Ira Glass and his team pick a topic and examine it from several perspectives. Like a play, there are several acts that illuminate a story in fresh and surprising ways. It’s long form journalism through voice and week after week, it delivers engaging and thoughtful content. This week, This American Life used an entire show to issue a retraction. In January, the show aired a very powerful, evocative story about exploited Chinese workers who make iPads and iPhones – with graphic descriptions of long hours, underage workers Read More

With more than 100 million views, KONY2012 has certainly captured worldwide attention. Don’t know what I’m talking about? In brief, US-based organization called ‘Invisible Children’ created a thirty minute video and campaign to highlight the plight of Ugandan children stolen from their families and enlisted as child soldiers. The man responsible for the kidnapping and abuse is Joseph Kony, who ranks #1 on the International Criminal Court’s most wanted list. So far, he has evaded capture. Invisible Children has mapped out a campaign to galvanize and inspire all citizens to sign a pledge and lobby cultural influences (movie and music Read More

Sometimes, clients leave. Usually this is not a bitter divorce as much as an amicable parting of ways, often inevitable in the best of working relationships. The reasons are as varied as the clients we work with. Building a professional relationship includes planning for the end so that moving on leaves everyone feeling good about all phases of a project. At Dinkum, we’ve said goodbye to a few clients over the years, yet remain connected with them in one way or another. You never know who you will run into at the next networking event, so you need to stay Read More

Psssst. Want to find out how to get people to do what you want? Silly question. Of course you do. Most of us want to influence behavior in some way – be it increasing web traffic, getting people to buy from you, or to take the action you want. Psychologists and advertisers have created entire professions studying why we do what we do and – most importantly – how to change it. Behavior is complex and sometimes unpredictable so it’s always a challenge. It’s why this study on teen soft drink consumption caught my eye. Soft drinks are being blamed Read More

I’ve just spent the last couple of minutes writing the headline for this blog post. I toyed with:- How to Increase Traffic with a Killer Headline – mmmm Secrets to Writing a Killer Headline – not outcome based How to Increase Traffic To Your Site – boring I decided on “6 Proven Headlines That Spike Traffic” because it sounds doable and includes the outcome of your efforts. Did it get your attention? Headlines are really important in blog posts. It’s often the only part of your blog readers will glance at and if you’ve got the magic words, you’ll get Read More

Best-selling, controversial writer, Bret Easton Ellis, set the Twitterverse alight over the weekend. For around five hours, he mused on what his American Psycho character, Patrick Bateman, might be up to these days and managed to gather fourteen pages of notes from his followers. Ellis tweeted: “1.00 am in LA and sitting at my desk finishing a script and I’m making notes on where Patrick Bateman’s now …” As it happens, I’m currently reading his book ‘Lunar Park’, a deconstructionist look at fame, settling down, self-absorption, American anxiety, and a freaky Terby doll. It’s bold, amusing and, Ellis’ signature style, Read More

Yes, it’s harder to get people’s attention these days, and I generally have two responses. The first is despair at how difficult it is to break through all the noise. But then I remember I can also view this noise as an opportunity – to become even more creative. And think outside the box. I came across an excellent example of this from a couple of fellow Australians. In their search for a job with an advertising agency, Andrew Grinter and Lee Spencer-Michaelsen took a very creative approach. Rather than send their CVs to companies like everybody else, they developed Read More

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What We Do

Choose from any of our full menu of highly customized Internet Marketing Services to help you attract new visitors to your website and dramatically increase your sales. We currently serve several successful small to medium businesses and work with many of the best marketers. Find out more about our Services

  1. Search Engine Optimization
  2. Pay Per Click Advertising Management
  3. Website Management
  4. Website Design
  5. Web Analytics
  6. Email Marketing