Finding the motivation to continually create fresh content for web pages, blog posts, articles, press releases or infographics can be challenging. But there are many reasons to make it a priority. Compelling, optimized content should appeal to search engines and web users alike and our experience shows that regularly creating quality content increases the likelihood of increased traffic and conversions. Read More...

Sometimes how you frame the situation makes all the difference.  For instance, I’ve often tried to explain our service and expertise that helps businesses and nonprofits ‘harness’ the power of the internet.  That sense of control is comforting, especially with something as important and fast-changing as the internet.  For many businesses, it’s the crux of their marketing and communications, and Read More...

I admit this poll is small in nature and certainly lacks any credibility with anything resembling scientific research – however I believe it validates a few things about social media that I have felt are fast truths.  The Background The first survey was done while listening to a number of students who joined our tailgating fun prior to the latest Read More...

I’ve been recommending WordPress as a stable and yet fast-moving CMS to clients for years. The first few times I was surprised to get pushback about those shaky “open source” projects that fail after a few years (anyone remember the darling of the first tech boom – osCommerce?).  After a dozen times of receiving this question, I’ve since heard a Read More...

You’ve got to feel a little bit sorry for Target. The retailer managed to secure hot, hot, hot Italian designer, Missoni, to create a low-price, limited edition product range exclusively for Target. It generated gold publicity about the September 13th launch and even built a concept store at New York’s Fashion Week. And then it all fell apart. What went Read More...

We have been chatting about various changes that make your WordPress site more useful for your viewers. Today, we will look at adding a custom logout link into your theme or plugin, so users can close their sessions. This is not complicated. Lets see how to do it: <pre lang=”php”> <a href=”<?php echo wp_logout_url(); ?>”>Logout</a> </pre> If we want to Read More...

First, let me offer a content warning. I will be discussing telecommunications companies. Ordinarily, I don’t like talking/writing/thinking about telcos because they do my head in. But a friend had just arrived from Australia to live in NYC and the first thing she wanted to do was get her phone activated. She said she felt naked without a phone. Could Read More...

We have been talking in previous posts, about the relevance of the readme.txt file, when you want to put put your plugin into the WordPress plugin directory. This is the text that explains about your plug in, answers common questions, thanks others for their input, and other like information. Sometimes, especially at the beginning, writing this file can be quite Read More...

By now you know that WHYY and NPR are a couple of my favorite ways to keep up with the world.  One of the reasons for this is that they cover cool stuff. They also drive traffic to their websites by letting you know, at the end of a broadcast segment, that you can find the relevant link on their Read More...

We are developing a big plugin with a big xmlrpc interface, and sometimes it’s hard to test your functions, and see what are the results. Googling a bit I found a very cool tool. It’s open source so you can download it and test it, or even better, you can edit and add the things you need! It’s really easy Read More...