Given that we didn’t put out a single post for ourselves all last year, we’re also running an outdated website (do as we say, not as we do;), and our social channels are sluggish at best, one may be thinking we have gone on extended vacations or just slept through 2016 to avoid all the dramas. Sorry. Nope. We’ve literally just been nose to the grindstone busy that we’ve ignored our own selves. In our effort to pour as much energy into client work we’ve let ourselves go a little. We also turned 10 last year which in business years is
Embracing online marketing for companies who are used to doing it all offline can be daunting. You’re looking around. Getting not insignificant quotes for upgrading your very dated website that you feel really hasn’t brought you any business over the past few years anyway. When it was launched, you thought it would bring customers scrambling for your business/products/service. But it didn’t and fairly quickly you turned your back on it, and kept doing what you know is effective: mailers, trade shows, promotional products, networking, cold calling. You’ve been doing it for years, you know how to do it and you know that it works.
We’ve been a little on the quiet side this past year, at least online. Usually we’ll muster a blog post a month plus a smattering of social activity but aside from the random share, definitely quiet. I have a feeling we’ll change that in 2015 but it wasn’t for any particular reason. We understand the challenges of maintaining activity online as well as aligning priorities toward both client activities and internal tools. Also interesting to note that the lack of activity didn’t necessarily impact our own online performance with traffic and conversions up over the previous year. Obviously this means that we could
As a long-term strategy, SEO is a good one. You shouldn’t necessarily be expecting that your SEO campaign is going to be an overnight hit (sometimes happens but rare) but you should also expect that the actions you do throughout your campaign, should last a long time and continue to grow. We’ve always appropriately pushed the need to “do it right” when it came to SEO and as a result, our client websites have not been penalized. As an Internet Marketing company, we anticipate a fair amount of client churn with SEO. Sometimes it’s impatience, sometimes it’s bad info from
The “SEO Business” is tougher and more complex making it difficult to build successful campaigns. These days, it’s more like making a seven tiered wedding cake than a batch of Betty Crocker brownies. Return on Investment? Prove it! In addition to the complexity in building and maintaining awesome campaigns is the difficulty in pricing our services. When I joined the Dinkum team about three years ago, we measured goals in terms of “ROI” (return on investment) to ensure the client made a clear return from the money spent on our services. It usually sealed the deal, since other SEO’s didn’t
We made some fairly significant changes in 2012 to accommodate Google. These sort of changes are not really uncommon in our field and interestingly for most of us, none of them were a real surprise but what has occurred this past year, does represent a shift in thinking for many in our industry. A big part of it has been a lack of understanding on many SEO’s part. Using unsustainable practices is just that, unsustainable. They have been able to get away with it for a while now, some figuring the risks were worth it, others just blissfully ignorant that
As usual it’s been another crazy year in the Internet Marketing space. So, what happened this year? A lot, of course. However the biggest event in our minds as we look back over a year dotted with Gangnam style and Mars Rover landings is the death of the term (and likely the job title and profession) of “SEO.” The phrase “SEO” – long a staple of people like us – seems to have been hit hard and is likely headed to the dumpster of archaic, outdated terms that used be meaningful, but now just don’t make sense. May it rest in peace.
Happy Holidays from the team at Dinkum Interactive. Have a happy and safe time of it. Hope to catch up with you in the New Year.
It’s December already – and yes, it’s crazy how fast the year has gone by. A fun thing to do at this time of the year is to look at the most popular searches on the web. And we can thank Yahoo for once again collating the data. It’s the 11th year Yahoo has been crunching the numbers and this year, they’ve created 50 Top 10 Lists on a range of interesting categories. I’d like to draw your attention to a few of them. Let’s start with the Top Searches Overall on Yahoo in 2012 Election Iphone 5 Kim Kardashian
When thinking about the bottom line, we generally look at process. But this week, here’s a different approach: work on happiness. “Achieving happiness requires nothing more than practicing a few simple disciplines each and every day,” believes Dr Tim Sharp. And he should know – he’s from the Happiness Institute. Happy people see the bright side of life, view the glass as half-full and tend to be magnets for other happy people. Happiness builds resilience, optimism and a better quality of life. While you won’t feel happy all the time, you can feel happy much of the time. Being grateful,