As a long-term strategy, SEO is a good one. You shouldn’t necessarily be expecting that your SEO campaign is going to be an overnight hit (sometimes happens but rare) but you should also expect that the actions you do throughout your campaign, should last a long time and continue to grow. We’ve always appropriately pushed the need to “do it right” when it came to SEO and as a result, our client websites have not been penalized. As an Internet Marketing company, we anticipate a fair amount of client churn with SEO. Sometimes it’s impatience, sometimes it’s bad info from Read More

Ever had the experience of standing in front of the refrigerator at the supermarket trying to decide which ice-cream to choose? Most are packaged in attractive containers with the words ‘premium’ or ‘connoisseur’ written on them, and the image of a creamy scoop of ice-cream. It’s a very different scenario from 15 years ago. In those days, ice-cream came in a 2 litre plastic container with modest flavors and was relatively cheap to buy. Neapolitan – strawberry, chocolate and vanilla – was as exciting as it got. But then, someone realized that ice cream isn’t just frozen milk. It’s about Read More

The “SEO Business” is tougher and more complex making it difficult to build successful campaigns. These days, it’s more like making a seven tiered wedding cake than a batch of Betty Crocker brownies. Return on Investment?  Prove it! In addition to the complexity in building and maintaining awesome campaigns is the difficulty in pricing our services. When I joined the Dinkum team about three years ago, we measured goals in terms of “ROI” (return on investment) to ensure the client made a clear return from the money spent on our services. It usually sealed the deal, since other SEO’s didn’t Read More

We made some fairly significant changes in 2012 to accommodate Google. These sort of changes are not really uncommon in our field and interestingly for most of us, none of them were a real surprise but what has occurred this past year, does represent a shift in thinking for many in our industry. A big part of it has been a lack of understanding on many SEO’s part. Using unsustainable practices is just that, unsustainable. They have been able to get away with it for a while now, some figuring the risks were worth it, others just blissfully ignorant that Read More

As usual it’s been another crazy year in the Internet Marketing space.  So, what happened this year? A lot, of course. However the biggest event in our minds as we look back over a year dotted with Gangnam style and Mars Rover landings is the death of the term (and likely the job title and profession) of “SEO.”  The phrase “SEO” – long a staple of people like us – seems to have been hit hard and is likely headed to the dumpster of archaic, outdated terms that used be meaningful, but now just don’t make sense. May it rest in peace. Read More

Happy Holidays from the team at Dinkum Interactive. Have a happy and safe time of it. Hope to catch up with you in the New Year.

It’s December already – and yes, it’s crazy how fast the year has gone by. A fun thing to do at this time of the year is to look at the most popular searches on the web. And we can thank Yahoo for once again collating the data. It’s the 11th year Yahoo has been crunching the numbers and this year, they’ve created 50 Top 10 Lists on a range of interesting categories. I’d like to draw your attention to a few of them. Let’s start with the Top Searches Overall on Yahoo in 2012 Election Iphone 5 Kim Kardashian Read More

When thinking about the bottom line, we generally look at process. But this week, here’s a different approach: work on happiness. “Achieving happiness requires nothing more than practicing a few simple disciplines each and every day,” believes Dr Tim Sharp. And he should know – he’s from the Happiness Institute. Happy people see the bright side of life, view the glass as half-full and tend to be magnets for other happy people. Happiness builds resilience, optimism and a better quality of life. While you won’t feel happy all the time, you can feel happy much of the time. Being grateful, Read More

Today, I attended a conference called ‘Mind and Its Potential’ which gathers leading researchers in brain science and cognition from eastern and western traditions. It was a fascinating day. I listened to V.S. Ramachandran, Professor with the Psychology Department and Neurosciences Program at the University of California, San Diego, discuss mirror neurons and Buddhist nun, Venerable Yeshe Khadro, talk about attitudes to death and dying. There was an Olympic Gold medal winning volley-baller talking about how self-belief is the core of success with elite athletes (along with loads of training). And a young man talked about his determination to recover Read More

Maintaining a top performing website takes organization, especially if many people are involved. At Dinkum, we complete weekly reports of client websites to make sure we’re on top of, and delivering, optimum sites. Everyone can see where a site is at, and how to make it better. I’m in charge of compiling these weekly reports and believe they’re a great tool to improve websites. Here are my 5 key elements of a website report:- 1. Highlight tasks to be completed We report on any activities that have not been resolved and outline who is responsible for the work. Think of Read More