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Eastern University

Problem - Eastern's Non Profit Management Degree needed to gain greater visibility to prospective students. They decided to compliment their existing print marketing campaign with one online. Dinkum opted to create a microsite at www.nonprofitdegree.com, a well-optimized site design and then began the process of increasing the site's visiblity.

Eastern Universities Non Profit Management Degree Microsite can still be found through searches online. MSN search has them placed at #1 for "non profit management degree", page 1 for "non profit management". #2 and #3 for "study non profit management". Yahoo has them placed at #1 for "non profit management degree" amongst others. Google has them on page 1 for "non profit degree". In addition, Dinkum launched an optimized press release which was responsible for an immediate increase in traffic to the website. Eastern saw excellent results, crediting both the microsite and optimized press release for increases in applications/inquiries online.

Following closely on the heels of these excellent results, Eastern has turned to Dinkum for some help managing their PPC campaign. We look for more results from this soon. Check further into the case studies if you need more proof or contact us for more.

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