Email Marketing is Not Dead

Regardless of the popularity of social media, email continues to be a productive tool for business.  While it may not be as sexy as Twitter, Facebook, Foursquare and other engagement platforms, email continues to be the glue of the social web. Easily understood and measurable, many businesses don’t maximize the potential of email. In fact, many don’t use it at all.

Developing a long term, profitable relationships with customers and prospects is often a primary goal of marketing and email can be used to easily cultivate those relationships. Reading a recent article on Building Loyalty with Clients Via Email got me thinking about it. Here are a few thoughts:

• Businesses that don’t currently use email should consider it. It is still among the most productive online marketing methods.
• Email marketing is relatively inexpensive. Small business providers like AWeber, Constant Contact and others offer excellent service with reasonable pricing.
• Email marketing can be used for a variety of purposes, including generating sales, improving service and cultivating customer loyalty among others.
• Obtaining a name and email address information gives businesses the opportunity to connect in other ways, like social media.
• An email list can be promoted and grown in multiple ways: at the point of purchase, through social media (i.e. blog) or partnering with another business that offers complimentary services.

With all of this in mind, I have to laugh when I hear “Email Marketing is Dead.”

Do you use email marketing in your business? If so, how? What suggestions would you make to others?

Bill Rowland

Keywords: online marketing, email marketing, email, Aweber, Constant Contact