End Of Summer Search Marketing Survival Guide

While summer is winding down, hit the ground running by setting up your Internet Marketing Campaign for the rest of the year. Take some time this September to plan your strategy for the coming months while everyone else is finishing up their tanning or getting the kiddies into their school routine.

WEBSITE: Tweak, hone and fine-tune your website. Get your friends and loved-ones to have a look though it and get their feedback (trust us, not all suggestions will be useful but you may come across some real gems). Stop underestimating the value of your website.

EMAIL MARKETING: Have a plan for email marketing (we assume you are doing it, no?) for the rest of the year aiming at a minimum of 1 per month. Continue to figure out ways to build your list.

SEARCH: Paid or Organic (or both) should be high on your list of priorities. Many of you will have to become more and more aggresive towards the holiday season so starting now will give you an opportunity to really refine your campaign by the busy season.

SOCIAL MEDIA: This is a big one for jumping on the bandwagon without a plan. Most folks are finding out exactly how time-consuming it is. On the other hand, others are experiencing exactly how powerful it can be. Have a plan or better yet, let us plan it.

Start with a Website Evaluation and then move on from there

Cheers,
Paul

PaulFleming is co-founder and VP of Interactive Services for Dinkum Interactive. A trained teacher, Paul has worked in a variety of forms of Internet Marketing but with a focus on SEO. Originally from Australia, he now resides in Philadelphia with his wife and 2 ankle-biters.