Dinkum Interactive

SEO / Digital Marketing Consultants

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Google Analytics

We’ve often seen some unusual referrers coming through on Google Analytics over the years. If you want to have a look at your own, head to the Acquisitions tab on the left side, click on All Traffic then Referrals. You’ll see a list of websites that sent traffic to your own website. Always good to have a look at those on a regular basis as it can reveal some issues, mostly of the spammy kind but sometimes even something more dangerous like malware. Recently we’ve seen some fairly significant traffic from unusual referrers. Nothing necessarily bad but more annoying given that it Read More

We’ve been a little on the quiet side this past year, at least online. Usually we’ll muster a blog post a month plus a smattering of social activity but aside from the random share, definitely quiet. I have a feeling we’ll change that in 2015 but it wasn’t for any particular reason. We understand the challenges of maintaining activity online as well as aligning priorities toward both client activities and internal tools. Also interesting to note that the lack of activity didn’t necessarily impact our own online performance with traffic and conversions up over the previous year. Obviously this means that we could Read More

We do it for our clients and regularly encourage them to look at their data always and often. Reading analytics tells a story about your business online and possibly a little about your business in general so it makes great sense to spend a bit of time with it. Of course we don’t do it as often as we should for ourselves but it’s about this time that I like to have a good look back at our data to see how the year played out online for us. I’m always a little surprised at how well our site does Read More

Analytics has always been an important part of what we do. It’s the foundation of our campaigns whether for an SEO strategy, PPC or website redesign project. Analytics tell us a lot about what we do, who our client really is (sometimes more than our client does), helps us plan, helps us adjust and ultimately guides us. It can do a lot or it can do a little depending on how you use it. We have our favorite customizations to help us work more efficiently. Personally, I’m a fan of things “at a glance” and the Dashboard section has been Read More

We have previously discussed the ominous (not provided) that shows up in Google Analytics after Google decided to withhold the search data of users logged into Google account. Rather than come down on one side of the debate, Dave Davies‘ blog post for Search Engine Watch has some useful tips and ideas on how to use the features in Google Analytics to extrapolate some of the missing data. One of his hypotheses is that those who are logged in are going to have a different analytics profile than those who are not logged in. I have pondered this as well, Read More

We recently mentioned that Google announced that they will be encrypting Search for Google users who are logged into their accounts and we are now starting to see some real impact from that. Some clients are being affected more than others. Ultimately it’s not a huge issue. Yes it’s absolutely annoying and frustrating but not the end of the world kind of stuff. If you’re the type who likes to go into their analytics account or you may notice on some of our reports that one of your keyword search referrals says (not provided). Some may have more for this Read More

Through our connection with hosting company Voxel dot Net we sometimes get a call to help out with things that don’t directly relate to hosting.  A few months back, such a call came in the form of MjsBigBlog.com.  MJ runs a great blog focusing on American Idol and other reality TV shows, and the magic of her blog is her highly active community.  In the past year or two they’ve contributed about 1.1 million comments (those are the approved  and registered users, mind you – not all the spam comments the rest of us get!).  Whew! Moving to Disqus After Read More

What We Do

Choose from any of our full menu of highly customized Internet Marketing Services to help you attract new visitors to your website and dramatically increase your sales. We currently serve several successful small to medium businesses and work with many of the best marketers. Find out more about our Services

  1. Search Engine Optimization
  2. Pay Per Click Advertising Management
  3. Website Management
  4. Website Design
  5. Web Analytics
  6. Email Marketing