Google, Yahoo, Internet marketing in general

Earnings season for the bigs that everyone was looking at has come and gone. What have we learned?

Google continues to lead the pack and for the future will continue to do so – this is not discussable with any of your Google bashers. I have never really understood why – that as soon as there is a clear cut number 1 that the talk turns to – who will knock them off.

Clearly it does not always happen nor is it good for them to lose. It is however tremendous the amount of energy for those trying to do so. It is in those efforts we see the most innovation though not always anything that can unseat the KING.

Many of you may have seen this but I guess I am late to the party – again.

So creative props to him and his group.

And in the category of “It is about time you listened to your customers” WD-40 comes out with a new delivery system

Any company who takes this long to respond to an obvious issue with their customers needs to decide whether they can continue in the 21st century. You need to move faster with better solutions – if you are not surewhat the solutions are – ask your clients or prospects – they will know much faster than you will.

Come on open conversation with your clients they use your “stuff” more than you do and they know better how to change it than you do. Are you set up to listen to them?

Tell me how.

Rick Simmons is a principal at Dinkum Interactive, a firm specializing in online marketing solutions for small and medium sized businesses around the globe. With more than 25 years of experience in advertising and marketing, Simmons has spent the last four years focused on search engine optimization, and other Internet marketing strategies. Reach him at 267-626-9094 or rick@dinkuminteractive.com.