Steven Speilberg has teamed up with reality TV producer Mark Burnett to produce Onthelot.com in which aspiring filmakers are given the chance to earn a $1 million development deal all submitted and voted by users via the web.
The latest big name to start tackling Video on the web is Steven Bochco who is going to present a series of confessional short videos.
“The analogy I have used is that of an electronic campfire,” Bochco said. “I’m the camp counselor, and my job is to tell a couple of really nifty little stories that will inspire everybody else around the campfire to start sharing their stories, and once that generates its own momentum, get the hell out of the way and let everybody have a good time.”
They’ve produced 9 of the anticipated 44 shorts which have been very popular so far, cementing the role of web videos as a viable medium for advertising and marketing. Have a look at the collection over at MetaCafe.
PaulFleming is co-founder and VP of Interactive Services for Dinkum Interactive. A trained teacher, Paul has worked in a variety of forms of Internet Marketing but with a focus on SEO. Originally from Australia, he now resides in Philadelphia with his wife and 2 ankle-biters.
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February 8, 2012. Posted under: Blog.
In the past two weeks, I attended two conferences that were world’s apart but linked. One was focused on large, profitable companies. The other involved nonprofits. They both discussed social media. The first conference featured CEOs, many of whom are grappling with the use of social media within their organizations. Each CEO had a bit of a different take on
