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Get Internet Marketing Proof
Eastern's Non Profit Management Degree needed to gain greater visibility to prospective students. They decided to compliment their existing print marketing campaign with one online. Dinkum opted to create a microsite at www.nonprofitdegree.com, a well-optimized site design and then began the process of increasing the site's visibility.
The microsite results placed them on the first page of search engine like MSN, Yahoo, and Google.
Keyword search included:
Non profit management degree
Non profit management
Study non profit management
Non profit management degree
and among many more.
In addition, Dinkum launched an optimized press release which was responsible for an immediate increase in traffic to the website. Eastern saw excellent results, crediting both the microsite and optimized press release for increases in applications/inquiries online.
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Eastern University Results:
- Increase in student applications
- Over 4 keywords found on the first page
of Google and Yahoo search engines
- Optimized press release for additional results
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