Internet marketing is more than finding the right prospects

I must thank my daughter for finding one of the best examples of “they don’t get it” that I have heard about for some time.

My daughter and most of her friends will be going to the concert of the summer and were all ordering tickets online – duh!

All of them came to ask me this question:

How come it costs $2.50 if I want to print my ticket now versus they will send me the tickets in the mail for FREE?

I must admit that at first I thought they must be wrong – this did not make any sense to me at all – still doesn’t.

So the bottom line  is that Ticketmaster thinks it it worth $2.50 to allow their loyal subjects to print out right away rather than making someone else print them out then put them in the envelope and send them in the mail paying ever increasing mail rates.

If someone can help me make sense of this one I would love the input – to me the have alienated a group they should be cultivating and part of that is making it easier to buy not harder (or dumber).

Rick Simmons is a principal at Dinkum Interactive, a firm specializing in online marketing solutions for small and medium sized businesses around the globe. With more than 25 years of experience in advertising and marketing, Simmons has spent the last four years focused on search engine optimization, and other Internet marketing strategies. Reach him at 267-626-9094 or rick@dinkuminteractive.com.