Internet Marketing???

Thought by now the big companies would have gotten the message – but NOOOOOOOOOOOOO!

Went online to buy a phone for my daughter’s 16th birthday. Found this ad:

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Rumor™ by LG® Slim and fashionable Speakerphone Built-in camera Web, email capable Bluetooth External display more info… White

New Phone & Plan Pricing Regular price $279.99 Requires 2-yr Agreement

Color: White Black Qty: Buy with new plan Upgrade/Replace

$49.99 sounds good – it is the phone she wants I buy it.

I get the monthly bill it says $279.99 minus the $180. Now the real meaning of that last $50. I call to inquire and I am tol to go to the Sprint store and pick up a rebate form. WHAT????

The reason I am buying it online is so I don’t need to go to the store. If it is called a “web special” then I should not need to fill out a rebate form at all.

Sprint unfortunately DOES NOT GET IT!!!

I am sure there are many more examples of big compaines who should know better do not really understand the Internet economy yet – give me more of your examples – will love to fry a few more of these.

Rick Simmons is a principal at Dinkum Interactive, a firm specializing in online marketing solutions for small and medium sized businesses around the globe. With more than 25 years of experience in advertising and marketing, Simmons has spent the last four years focused on search engine optimization, and other Internet marketing strategies. Reach him at 267-626-9094 or rick@dinkuminteractive.com.