Is your website still acting more like a billboard?

billboard

When the Internet was born, oh so many years ago, all websites were not much more than a brochure with a variation of using this new technology more effectively.  Lets fast forward to 2009  – most of the websites I see still are not much more than a billboard. Many refer to the Internet as the information super highway but that is no reason we continue to think of our websites as a billboard along the way. Now before the billboard association gets mad at me – I understand there is a place for a billboards but it is no longer what is expected on the Internet.

The bigger question is – why would you want to? Online you have the ability to blog, join a community, and many other ways of exploring for information and camaraderie so why not have a place where you can take advantage of the way users want to be accommodated?

Baffling but then again if everyone understood it perhaps the Internet would move even faster and I must admit it moves fast enough already for my blood.

Is your site still a billboard or have you taken steps to move into the next realm of possibility? Tell me how.

Rick Simmons is a principal at Dinkum Interactive, a firm specializing in online marketing solutions for small and medium sized businesses around the globe. With more than 25 years of experience in advertising and marketing, Simmons has spent the last four years focused on search engine optimization, and other Internet marketing strategies. Reach him at 267-626-9094 or [email protected]