Taking the dog out this morning while it was snowing like crazy made me think how much it is all about the “little things”. Thanks to the makers of Peanuts we know it is all about that. What I noticed in the blizzard like conditions this morning is that my newspaper (yes I still get the newspaper delivered to me so I can read while eating breakfast – don’t need the TV or computer that early) was wrapped in a red bag instead of the usual. The red stood out from the snow very well. Of course if I had waited another hour or so it would have been buried and no red would help but another issue.
Anyway it go me thinking with most things on the Internet is still about the little things. Very often a little tweak here and there will allow a website to have a jump in rankings – the downside is also true – thanks Google for consistency.
When I did a lot of sales training for the teams I had I will always tell them – anybody can do 90% of your job and a few times you might make a sale from that. It is what you do with the other 5 – 10% that will make you stand out and be recognized from among the crowd. Isn’t that what folks are trying to do on Twitter. Have meaningful tweets so others will retweet or be part of a meaningful conversation?
Interesting to note that not all are interested in doing the little things at all but that is a topic for another day. With so much around us and for many of us our compeitiors aren’t even from this country anymore how can we do the little things. Look around and just find out what folks want. For me I will give away just one – I send cards to people – not ecards but REAL cards – the difference is amazing – why because no one else is doing it.
What are the little things that make you different? Want to share?
Rick Simmons is a principal at Dinkum Interactive, a firm specializing in online marketing solutions for small and medium sized businesses around the globe. With more than 25 years of experience in advertising and marketing, Simmons has spent the last four years focused on search engine optimization, and other Internet marketing strategies. Reach him at 267-626-9094 or [email protected]
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February 8, 2012. Posted under: Blog.
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