An ability to get inside your customer’s head and understand them is an important part of the sales process. In understanding them, you can anticipate their needs and solve their problems. Don’t worry, I’m not going to suggest signing up for a psychology course because there’s an easier way to read their minds. And that’s to use personas. A persona is simply creating a fictional customer profile. In Dinkum’s case, we might imagine a small business owner that sells Christmas trees. For many years the owner sold Christmas trees through stores but now, they’ve noticed more people want to order Read More

The story goes like this:  web designer meets plugin, crafted with loving care by a freelance web developer.  Designer downloads said plugin.  It works great!  Solves the problem!  Does really useful and awesome things.  So the designer uses it on dozens of sites that he builds for clients big and small.  Designer clicks on “donate $5 to plugin developer” button only once or maybe forgot to do it altogether, so freelance open-source plugin coder stops supporting it after 3 years.  Chaos ensues when WordPress upgrades PHP minimum requirements. While you may not have heard this story over dinner, it’s a Read More