If you’re in the internet marketing space, you’ll instantly know what I mean: the game is getting harder. We’ve gone from the days of adding the right keywords to the top of your page to a landscape where you have to DO something to capture the interest of your audience. This is no small task, especially when everyone I know has 4 devices on their desk and 12 open tabs on their browser. Don’t believe me? What can you remember from your last month on the internet? What stood out? Here’s what I remember or found compelling enough to share:
Online PR
This morning while sifting through my inbox, I read a piece by Nick Bilton about the rise in businesses that specialize in online reputation management. These businesses have been around for a few years now, and I wasn’t expecting much new information. There was, however, a new spin on it that makes me think. In the discussion about how to maintain a good online reputation, the CEO of reputation.com said that it is not just what you put online yourself. Someone may take your photo, upload it and tag it with your name. There you are, and it lives on