Out of the closet

Check this out – Blog advertising is hitting the big time and making it worthwhile for those smart enough to know how to advertise in the medium effectively.

Budget Rent-a-Car recently ran a program tht ended up costing them 3 cents per click.

Audi ran a program where 85% of the traffic generated by the campaign came form the blog advertising using up only 15% of the total ad budget.

Latest craze – using video to entice readers to click over from the blog.

The key – DO NOT use the same approach with Blog advertising that you would use elsewhere. With blog advertising you have the ability to really target the audience – take advantage of that fact and take the prospect to another whole level.

Blogging still not for you – anchor yourself down as others rush past you – Blog advertising is up 300% in just a short time.

And you thought by the title of the blog that I was coming out of the closet. TATAFN

Rick Simmons is a principal at Dinkum Interactive, a firm specializing in online marketing solutions for small and medium sized businesses around the globe. With more than 25 years of experience in advertising and marketing, Simmons has spent the last four years focused on search engine optimization, and other Internet marketing strategies. Reach him at 267-626-9094 or [email protected]