Philadelphia Internet Strategy

Philadelphia because it lies south of New York. Many of the companies we speak to are just south as well when you  ask them about their online strategy. As much as we hate to admit it there is still a serious issue of information lacking. The companies are lagging behind in knowledge.

What is your internet marketing strategy? Do you have one or know where you are planning to go with your marketing plan? If you are like most people, the internet is somewhat mysterious. You want people to come to your website but you don’t know how you can get them there. Your internet marketing goal is most likely just to get as much traffic as possible to your website with the hope that someone will purchase your product. A goal is not a strategy.

This type of goal, while valid, may end up putting you in the poor house with regard to your internet marketing budget. If you are planning on spending time or money in your internet marketing plan, you will want to get a good return on investment. And in order to do that, you have to have a strategy.

Your website content, including video content and any data relating to your site should be optimized. This will give you a higher ranking in the search engines than if your site did not contain strategically placed keywords. Making your website SEO friendly by doing a web analysis of the site now should be first on your list when it comes to internet marketing strategy.

Second on the list should be to take advantage of free content plugs. This means using press releases, articles and even blogs as a way to market your website using SEO content. This will not only draw attention to your website, but can raise the rankings in the search engines. You should be able to take advantage of all of the free ways to market your site, including submitting links and even social networks.

Do not rely on email ads and pay per click ads, although they can get you started in your online business. They are only good for the short term goal. While they should be part of your internet marketing strategy, they should not be solely responsible for driving traffic to your website. You need to make use of the ways to spread SEO content around the internet and also make sure your own site is SEO rich as part of your internet marketing strategy to fulfill your internet marketing goals.

Rick Simmons is a principal at Dinkum Interactive, a firm specializing in online marketing solutions for small and medium sized businesses around the globe. With more than 25 years of experience in advertising and marketing, Simmons has spent the last four years focused on search engine optimization, and other Internet marketing strategies. Reach him at 267-626-9094 or [email protected]