Pixability: Snackable Video

Online video is hot and businesses of all types can use it in all sorts of useful ways. That’s why I was intrigued when I stumbled across an ad for a video service in a recent edition of Peter Shenkman’s HARO . Pixability creates videos for smaller businesses by providing a video camera, a guide and compiling the result into a professionally edited video. I’m conflicted; I can’t decide whether a service like this is good or bad.

Here are just a few thoughts on such an online video service:

The Good

• It’s Quick – No “Paralysis by Analysis”
• It’s Inexpensive to Get Started – No Need to Spend Time
• It’s Convenient – You Can Upload Your Footage Now

Ok, doesn’t it sound like a bag of Cheetos: Fast, Cheap and Easy?

The Bad

• Garbage In, Garbage Out – Technical ability cannot overcome a terrible concept or bad filming. Unfortunately, we all fall into the trap of thinking that our ideas and abilities are good. Services like Pixability remove an important reality check.
• It’s Expensive – For businesses that want to create more than a couple videos, a service like Pixability is expensive for what you get. $595 per video can really add up.
• It’s Limited – Video services are limited to providing just the facts. There is little room for creativity which limits a business’ ability to differentiate itself from everyone else.

My Opinion

I think that services like Pixability are a good option as long as a business fully understands what it’s getting for the investment. Like a bag of Cheetos to a hungry person, it fills an immediate need, but may not be a substitute for a full meal.

Bill Rowland

PS – To be fully transparent, Dinkum Interactive creates online video for clients interested in SEO, branding and the like. So if you’re hungry for a meal, contact us.