PubSubHububb?

by Bill on March 31, 2010. Posted under: Internet Marketing.

For those familiar with Dinkum Interactive, you probably know that we’re big fans of WordPress as a blogging platform. That’s why we were excited to learn more about an emerging protocol that will enable publishers to distribute their content to reach consumers faster. This new protocol is known as PubSubHububb or “PuSH” for short.

I’ll dispense with the geekery and let you get it from the horse’s mouth:

What’s the big deal with PubSubHububb?

Granted, the “Hububb” may be greater for businesses with larger amounts of relatively time sensitive information, but this technology will only find more uses in days to come. For those interested in using PuSH, it can be obtained by installing the PuSHPress Plugin (Note: You’ll need to upgrade WordPress 2.9).

If you really want to get into the ugly details, you can also read about PubSubHububb on Google’s Project Page.

Enjoy!

Bill Rowland

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