The “SEO Business” is tougher and more complex making it difficult to build successful campaigns. These days, it’s more like making a seven tiered wedding cake than a batch of Betty Crocker brownies. Return on Investment? Prove it! In addition to the complexity in building and maintaining awesome campaigns is the difficulty in pricing our services. When I joined the Dinkum team about three years ago, we measured goals in terms of “ROI” (return on investment) to ensure the client made a clear return from the money spent on our services. It usually sealed the deal, since other SEO’s didn’t
As the main contact for most of our clients during an ongoing campaign, I’m often asked to tag along with Rick Simmons to meet with prospective clients. We view the sales process as a two way street that’s successful both for the client and for Dinkum. To achieve this, it’s important to get a true sense of what a potential client does, how they do it, and what challenges they face. Two years ago, it was rare to hear a client say “we’re looking to hire an Internet marketing specialist in-house”. Today, it’s very common. Businesses, nonprofits, educational institutions, and
Why should I choose your product or service over your competition’s offering? Because it’s better, cheaper, or faster? According to Simon Sinek, this is how most organizations make their pitch to customers and because everyone is making the same claim, there’s no unique point of difference. The good news is Sinek has a nifty way of coming up with what he believes makes you special. He calls it ‘The Golden Circle’. Let’s go visual. Picture a bulls-eye with three circles. Written on the inner circle is the word ‘why’, the next circle reads ‘how’, and the outer circle has ‘what’.
I’ve been recommending WordPress as a stable and yet fast-moving CMS to clients for years. The first few times I was surprised to get pushback about those shaky “open source” projects that fail after a few years (anyone remember the darling of the first tech boom – osCommerce?). After a dozen times of receiving this question, I’ve since heard a zillion variations like: “isn’t WordPress just for bloggers” or “I’ve heard WordPress is not suited for a site with more than 30 pages” or “what about all those security issues from 1997?” Many times over the years I’ve given an
When I was a young musician, my teacher insisted that I read “The Inner Game of Tennis.” I was skeptical at first, but in the end, it was far easier to digest and relate the game of tennis to my musical life than the contents of any musician’s manual. The following post is a dead giveaway of the amount of time I spend in the kitchen. However, just as with tennis and music, there is an easy correlation between cooking a delicious meal and executing a successful online marketing effort. Below, I’ve outlined five elements through which I attempt to
Last year, around this time, I wrote one of my first posts for the Dinkum Interactive blog entitled “Dissecting the Project Kickoff Call.” It was my take on the important things to accomplish when holding an initial phone call with a new client and is a good example of how our company has evolved throughout the past year. To refresh your memory, the key goals I outlined for a kickoff call were: To form personal relationships with the client team members To articulate the process that would drive the project To set a firm date for the next communication
Writing Your First Plugin for WordPress: A Primer One of the great things about WordPress is the possibility to add your own custom functions/processes/enhancements without “touching” the core system. It is what we call a “plugin”. The WordPress definition of a plugin is as follows: “A WordPress Plugin is a program, or a set of one or more functions, written in the PHP scripting language, that adds a specific set of features or services to the WordPress weblog, which can be seamlessly integrated with the weblog using access points and methods provided by the WordPress Plugin Application Program Interface (API).”