Rollie Fingers?

Check out www.RolliesFollies.com. Quigley is using a series of videos to introduce a pain spray. The VLog is the major thrust of the campaign. One issue is that they are getting a lot of free PR out of it – secondly they are counting on the new media to really start the buzz about their product.

The videos change up daily and as far as I can tell, are popular viewing.

Videos as part of the blog is becoming quite the thing to do but let us not count out using the video right on the website for a different experience for the user. If you are considering a video what should you consider?

1) What is the purpose – what can you do with a video that you cannot do as part of the normal website?

2) What do you expect as the call to action once someone has seen the video? Is it to investigate the product more? Buy it off the website? Email you? Make sure you don’t lose sight of the goal.
3) Don’t do the video unless it has some entertainment appeal – even for a technical website.

Video has gotten a lot less expensive and on the web you are not confined by the need to condense your message into a 15, 30 60 second bite. Take as much time as you need – just make sure if you take more time it must worth the effort for the viewer.

Send me other examples you may find of Vlogs.

Rick Simmons is a principal at Dinkum Interactive, a firm specializing in online marketing solutions for small and medium sized businesses around the globe. With more than 25 years of experience in advertising and marketing, Simmons has spent the last four years focused on search engine optimization, and other Internet marketing strategies. Reach him at 267-626-9094 or [email protected]