SEO DEAD? Bah humbug!

Thanks to Richard Burkhardt I remake my commitment to blog more often. I have been involved with an onoing discussion on whether SEO will soon be dead or not. I continue to contend that there are fundamentally two distinct issues that will see SEO continue alive and well for many years to come. Then again who knows what will be happening in the future with our very own wild wild west show – we affectionately call it the Internet. www does not stand for anything but Wild Wild West – my opinion.

First – as long as folks primarily use the Internet as a reference to obtain information – there will continue to be a need for those who help the search result giver (Google or otherwise) learn when your particular site should come up for which relevant searches. The users are the determinators of the terms and the research to determine which terms make the most sense based not only on relevancy but competition and other factors then SEO research zand implementaion will be needed.

Secondly – people, computers, databases will never fully be able to tell my “intent” when I do a search – so once again the relevancy issue and the need for research will be needed.

Your comments are welcome.

Rick Simmons is a principal at Dinkum Interactive, a firm specializing in online marketing solutions for small and medium sized businesses around the globe. With more than 25 years of experience in advertising and marketing, Simmons has spent the last four years focused on search engine optimization, and other Internet marketing strategies. Reach him at 267-626-9094 or rick@dinkuminteractive.com.