Over the last few days, I’ve been digging up a few favorite SEO myths that just won’t die. It’s understandable that many are confused by today’s myth… Sheepishly, I have to admit that I only had it half-right too. Today’s candidate for the undertaker is:
The Snippet is the description portion of a Google search listing and can be influenced by a number of factors including Meta Description, content from the page’s body, the description of the website in the Open Directory listing (DMOZ) or even a combination of “all of the above.” While it’s most likely that the Meta Description will be used for the Snippet, there’s no guarantee.
Webmasters must do their best to “convince” Google to use the Meta Description. Some suggestions include:
Even you really want to dig into this subject, check out: Anatomy of a Google Snippet.
Bill Rowland
How are you using Social Media Today?
Copyright Dinkum Interactive 2009-2012. All Rights Reserved.
February 8, 2012. Posted under: Blog.
In the past two weeks, I attended two conferences that were world’s apart but linked. One was focused on large, profitable companies. The other involved nonprofits. They both discussed social media. The first conference featured CEOs, many of whom are grappling with the use of social media within their organizations. Each CEO had a bit of a different take on
Great article, love the undertaker! (I think he is still undefeated at Wrestlemania? lol). It was a sad day when Paul Bearer died. Anyway I am actually surprised that Google doesn’t always use the Meta Description. I guess I have never come across an instance when this hasn’t been the case. I definitely think like you said it is usually used. When do you think it is not used? Like when it is overstuffed with keywords or something? Great read anyway.