The core is the figurative “heart and soul” of each of our campaigns. While the specifics vary depending the client and the project, we usually guide our journey with these three main undertakings:
- Research & Strategy
- Analytics and Tracking
- Search Engine Optimization
While it makes perfect sense that every campaign should have at its core a strong research component and solid tracking, our experience has proven that a focus on Search Engine Optimization (SEO) creates an atmosphere for overall success by prioritizing an audience-focused mindset paired with a commitment to best practices.
Without a doubt, overall internet marketing success requires both art and science. However, at Dinkum we firmly believe in starting each campaign with the science and then layering on the art.