Shopping and SEO

Recently I was engaged in a search for some new outfits.  I received a post card advertising the opening of a clothing store in a soon to be upscale strip mall that is still mostly under construction and I decided to take a field trip to check it out.  The store was beautiful, modern and well appointed. The sales people were garbed in various of the stores offerings.

I wandered around, selected a few items and headed for a fitting room.  As I was the only customer at the time, outside the door, there were four sales people anxious to find something else for me, convinced that I was in the right store, I just had not found the right outfit yet!

This was a ‘bricks and mortar’ store, but similar scenes play out on the internet.  When a citizen of the web types a query to a search engine, they are asking a question. Something along the lines of,  “I am looking for information, can somebody help me?”

The search engine presents  answers from which the searcher may choose.

A well optimized site will appear high in the search results for the terms that bring targeted traffic to the site.  A well written description will entice searchers to click on the link.  Then it is up to the site to keep the visitor around for a while.  Well written, easily scanned copy that provides valuable information will keep that visitor engaged until they have found what they need.

Once you have provided a good experience for a visitor, they will return to your site the next time they need what you offer.  You can become a trusted resource for that visitor by adding value to their searching experience.  When they are ready to engage the service you offer, you will be in a good position to make the sale.

Sorry to say, I did not find anything that day.  But I will return to see what new items are for sale in the near future.

Enjoy the summer,
Regina

Regina Sillitti is Project Coordinator for Dinkum Interactive. She has worked in programming, design, business analysis and quality assurance. Her background in design and data processing give her a unique perspective on client - tech translation. You can reach her at [email protected], or find her on Twitter, @ReginaSillitti.