Social Media Without a Website?

Believe it or not, companies without a significant web presence can still use social media to promote their businesses. Of course, it’s preferable to have a website where those interested can get more information, but it’s not necessary. There are a number of ways that businesses can still participate and promote themselves. Here are a few ideas:

Review Sites

Review sites offer users the ability to comment on products and services, but they also offer businesses the ability to provide information about the business, including location, hours of operation, photos and even coupons! Generally, one doesn’t need to be an technical expert. Several examples include:

• Yelp
• Place Pages on Google Maps
• Trip Advisor

Event Listings

This is one opportunity that most businesses miss. While it may require some creativity, businesses can leverage a local event, or sponsor a business event that can be listed for no cost. Not only do these events become something of interest to discuss with clients and prospects, but it provides valuable inbound links for SEO. Some sites include:

• Zvents
• Yahoo Upcoming
• Eventful

Review sites and event listings are just a couple ideas that offer businesses a low cost way to promote themselves online. Each requires some effort: Review sites require regular monitoring and interaction with clients. Event listings require some original thought and a bit of effort, but can promote conversation with prospects and clients, as well as some inbound links. Regardless, the amount of effort is minimal for a significant upside potential.

Do you have a unique angle on how to use social media without a website? Give it up in the comments!

Bill Rowland