The Search Engine Marketing Professionals Organization (SEMPO) has released results from theie annual state of search engine marketing report, which for search geeks like us, is fascinating. A couple of things to note from the results:
In 2006, American advertisers spent $9.4 billion, up 63% from the previous year. Most of that going to paid search with only 12% in SEO.
Online Advertising apparently poached some revenue from traditional offline media including magazines (20%), Direct Mail (16%), TV (13%) and newspapers (13%).
An interesting trend for many large companies is to bring their search marketing in-house.
All in all, the industry continues to sound healthly, and as long as it continues to produce results, we’ll see the projected $18.6 billion by 2011 a reality.
PaulFleming is co-founder and VP of Interactive Services for Dinkum Interactive. A trained teacher, Paul has worked in a variety of forms of Internet Marketing but with a focus on SEO. Originally from Australia, he now resides in Philadelphia with his wife and 2 ankle-biters.
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February 8, 2012. Posted under: Blog.
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