When Rick first asked me to use my marketing skills and write a newsletter to our clients and future clients, I was up for the challenge. What I wasn’t ready for was using MailChimp as the medium for the newsletter. When I asked about what I needed to do to create a newsletter in Mail Chimp, he looked at me with a smile and said – figure it out! So, after I laughed to cover up my anxiety, I logged into MailChimp and tried to familiarize myself with what exactly Mail Chimp was. I have used another email marketing tool and I thought it was very user friendly and I figured, “How hard could Mail Chimp be?” Well, let me tell you – it was a lot more challenging that I had anticipated.
Needless to say, I was apprehensive when I first looked at MailChimp. I am not a programmer nor would I consider myself a techie, but I knew I needed to step outside of my comfort zone if I wanted to do a good job and to present Dinkum Interactive in a positive light. I took my time, checked out all of the tabs and examples and used the help feature and lo and behold – the newsletter started to take shape. Of course there was constructive criticism and words of encouragement from the Dinkum peanut gallery which I turned into a drive to succeed. I have tweaked the newsletter and am really proud of myself for taking the time to learn this new tool and to enter a world of the unknown. I held my head high when I was done and patted myself on the back for stepping outside of my comfort zone to create a newsletter that Dinkum can be proud of.
If you have any fears about doing something outside of your comfort zone, remember to hold your head high and challenge yourself to step outside of the box and take on a new challenge. It will stimulate your mind as well as your ego. What have you tackled recently that broadened your horizons?
Photo credit: http://www.sxc.hu/photo/1208792