Fellow authors here at Dinkum have posted about customer relationships from various points of view. Do Your Customers Trust You and Delivering on Values and other posts suggest the need to know your audience and deliver what is promised and other important business or life lessons. A good customer relationship is productive for both parties, a bad customer relationship is, well, bad for everyone. I recently had an experience that brought this home to me in a very vivid way, and will impact my relationship with clients moving forward. My husband spent some significant time in a local hospital recently.