Finding the motivation to continually create fresh content for web pages, blog posts, articles, press releases or infographics can be challenging. But there are many reasons to make it a priority. Compelling, optimized content should appeal to search engines and web users alike and our experience shows that regularly creating quality content increases the likelihood of increased traffic and conversions. Here’s how it can benefit you. 1. Content Helps Visibility  Visibility isn’t just about increasing traffic to your site but communicating your company/product/service/message throughout the Web. A press release distributed months ago using a keyword phrase can bring a prospect Read More

Often when clients contact us for SEO services, one of the suggestions we make to them is to include a blog on their site, and post to it regularly.  We tout the benefits of having fresh content that is regularly updated as being helpful to their customers and to search engines. A recent post by Lee Odden lays out the basic framework of how to get it right during the blog set up phase and beyond in his post 7 Key Elements to a Successful Business Blog.  Lee talks about choosing an easy to remember URL for your business blog, Read More