5 Reasons to Create Compelling Content

by Jennifer on October 14, 2011. Posted under: Blog, Blog Marketing, Online Content Marketing.

Finding the motivation to continually create fresh content for web pages, blog posts, articles, press releases or infographics can be challenging. But there are many reasons to make it a priority. Compelling, optimized content should appeal to search engines and ...

Blogging for Business: Content and Voice

by Regina on March 4, 2011. Posted under: Blog, Blog Marketing.

Often when clients contact us for SEO services, one of the suggestions we make to them is to include a blog on their site, and post to it regularly.  We tout the benefits of having fresh content that is regularly ...

Website Content Basics: Planning is Important

by Bill on February 23, 2010. Posted under: Internet Marketing.

When planning content for your website, consider these steps. Start with the Goal Although it happens all the time, businesses often forget why they have a website and what they’re trying to accomplish. While it’s understandable that daily pressures can obscure the ...

Website Content Basics: What is Good Content?

by Bill on February 16, 2010. Posted under: Internet Marketing.

Who Said Content is King? Anyone that has ever performed research on how to write content for a website, blog, article, press release or any other online medium has surely encountered the phrase “Content is King.” Sure, it’s important to create ...

Website Content Basics: Going Old School

by Bill on February 10, 2010. Posted under: Internet Marketing.

I’ve recently worked on a number of content-focused projects that made me recognize that many businesses don’t understand how website content acts as a basic building block to good Search Engine Optimization (SEO). Therefore, I plan on creating a brief ...

Content Creation: A Shift In Marketing

by Bill on January 3, 2010. Posted under: Internet Marketing.

I recently encountered a blog post that got me thinking. Hubspot’s 2010: the Year Inbound Marketing Crosses the Chasm touches on marketing topics that businesses of all sizes should consider. For those unfamiliar with the term “Inbound Marketing ,” it ...

Content Creation: A Shift to Inbound Marketing

by Bill on January 2, 2009. Posted under: Internet Marketing.

I recently encountered a blog post that got me thinking. Hubspot’s 2010: the Year Inbound Marketing Crosses the Chasm touches on marketing topics that businesses of all sizes should consider. For those unfamiliar with the term “Inbound Marketing ,” refers ...

Content Creation: A Shift In Marketing

by Bill on . Posted under: Internet Marketing.

I recently encountered a blog post that got me thinking. Hubspot’s 2010: the Year Inbound Marketing Crosses the Chasm touches on marketing topics that businesses of all sizes should consider. For those unfamiliar with the term “Inbound Marketing ,” refers ...