Yes, it’s harder to get people’s attention these days, and I generally have two responses. The first is despair at how difficult it is to break through all the noise. But then I remember I can also view this noise as an opportunity – to become even more creative. And think outside the box. I … Read More
I was flicking through a book (I know, how old school) by Eric Knight called ‘Reframe’ and enjoyed reading about a classic psychological test. Created in the 1930’s by Karl Duncker, the test features a box of wall tacks, a candle and box of matches sitting on a table. The task? How to fix the … Read More