Sales
Staples Brand Gets Black Eye
by Jacob Smith On January 24, 2012
When a friend was awarded ‘Tech Of The Quarter’ by his employer, he redeemed his prize as a Staples gift card and planned to use it to get a new cell phone he’d seen on their website. A few days later, with gift card in hand, my friend visited Staples to make his purchase. He … Read More
Dinkum
Does Your Customer Service Make You Stand Out?
by Jacob Smith On December 21, 2011
I was walking through an underground section of Philadelphia called Market East. I noticed a lady walking around with a basket looking intently at those seated and once in awhile she would go over to someone and speak with them. I asked someone near by what that was all about. I was told that she … Read More
Dinkum
Missing the Bulls-eye: Lessons from Target’s Spill
by Paul Fleming On September 27, 2011
You’ve got to feel a little bit sorry for Target. The retailer managed to secure hot, hot, hot Italian designer, Missoni, to create a low-price, limited edition product range exclusively for Target. It generated gold publicity about the September 13th launch and even built a concept store at New York’s Fashion Week. And then it … Read More
Dinkum
Are You Giving Your Customers a Headache?
by Paul Fleming On September 16, 2011
First, let me offer a content warning. I will be discussing telecommunications companies. Ordinarily, I don’t like talking/writing/thinking about telcos because they do my head in. But a friend had just arrived from Australia to live in NYC and the first thing she wanted to do was get her phone activated. She said she felt … Read More
Internet Marketing, Web Design
Plain Talk in Client Reporting
by Guest Blogger On June 21, 2011
During the process of getting to know a new client, and providing him with the early deliverables for his SEO campaign, he had a simple request. Could we meet in person instead of by phone to discuss the project progress to date, and give him some help understanding the ‘jargon’ we used in the reports? … Read More