Google is Hiding Data from Us Under the Guise of Privacy

We recently mentioned that Google announced that they will be encrypting Search for Google users who are logged into their accounts and we are now starting to see some real impact from that. Some clients are being affected more than ...

Google Analytics Tip: Tracking Outgoing Clicks

There may be an occasion where you have text or a logo or hotbutton on your website or a client website and you're curious as to how many folks are clicking on it before leaving your website. Normally it's not ...

A Quick List of 8 Best Practices for the SEO Novice

Before joining Dinkum Interactive, I spent 8 years running a web design company.  While I always referred clients with a serious interest in SEO, Social Media/social monitoring, or PPC to Dinkum’s more than capable hands, it was inevitable that every ...

The Bigger SEO Picture – Knowing What's Important

Big Banana in Coffs Harbour I'm a big picture person. This served me well as a special education teacher as I would rarely sweat the small stuff, choosing to focus instead on what really mattered which generally involved some form of ...

HEO Before You SEO

Search engine optimization (SEO) isn’t just about optimizing your web presence for search engines (that’s important of course!); it’s also about optimizing for your human readers and understanding how humans use your website. Or, what I like to call, “HEO” ...

Online Market Research: Helpful Tools

Recently, I was brainstorming with several small business owners for ideas on how to increase their sales. While the conversation touched on a variety of topics, we continually revisited the subject of market research. After some discussion, it became clear ...

10 Social Media Recommendations for Business

Social media can present a great opportunity for many small businesses, so when I recently prepared a presentation for the Entrepreneur's Forum of Southern New Jersey I created 10 Social Media Recommendations for Business. Let me briefly touch on my ...