Online Market Research: Helpful Tools

Recently, I was brainstorming with several small business owners for ideas on how to increase their sales. While the conversation touched on a variety of topics, we continually revisited the subject of market research. After some discussion, it became clear ...

Social Media Without a Website?

Believe it or not, companies without a significant web presence can still use social media to promote their businesses. Of course, it’s preferable to have a website where those interested can get more information, but it’s not necessary. There are ...

Local Search Tips: Hack Your Way to the Top

Ok, maybe “hack” is a bit strong, but small businesses can dramatically improve their ability to be found in their local area by doing a couple simple things. Sign Up for Local Business Directories There are a wide variety of local business ...