What this really means for site owners is that there are new opportunities to gain placement or additional placement in the search engine results pages. By adding a blog, releasing online press releases to authoritative wire services, uploading video to sites like YouTube, and adding a local.google.com listing, businesses increase the chances of having search result listings that may directly or indirectly drive traffic to their sites.

Watching universal search unfold will give site owners a view into where they need to focus their efforts beyond their own site, especially as these types of blended search results continue to make their way across all the engines.

Amen. Now blog posting are more likely to be found in the main search engine, so even Google is treating blogs as mainstream. When are you going to add one to your site?