Can You Tell Me Your Value Proposition and Keep It Simple?
I know that much has been written on this topic, but knew I needed to weigh in after attending a recent event. Folks were introducing themselves. More than once I asked the person next to me, "What do they do?" ...
Desire Paths and SEO
Matt Mullenweg, during his recent "State of the Word" presentation, fielded a number of interesting concepts that are driving development priorities for the ubiquitous open source software. The most intriguing, to me, was that of desire paths (wikipedia definition here), ...
Interpreting Client Questions about Search Engine Marketing
Some clients ask a lot of questions, some just go along for the ride. Sound familiar? I prefer clients who want to understand the Search Engine Marketing journey and who take the time to ask questions as they come up. These clients ...
How Habits Are Holding Your Company Back
I’m undertaking a bit of an experiment. After reading Tim Ferriss’ book, The 4-Hour Body, I’m changing what I eat for breakfast. In the past, I was a dedicated toast eater. I love the simplicity of toast. Drop your 7-grain ...
6 Months to Sales Success
Someone walks into your store and you ask if they need help. 'I'm just browsing', they respond. After a bit of a look around, they leave empty handed. Is this what's happening with your website? Do plenty of people visit ...
Beginner’s Guide To Testing Your PPC Program
If your PPC program is not driving the results you would like, don't just give up and call it quits. Test, Test, Test! You should always be testing your keywords, ads and landing pages to determine what drives the best ...
Roots, Branches, and Leaves – Viewing Internet Marketing through a Horticultural Lens
In my pre-Dinkum life, I started out helping artists, small businesses, nonprofits, and online merchants build websites. Since that time (about 10 years ago) I have struggled with the same challenge in about 90% of my client relationships: how to ...
Are You Doing Your Part to Help Young Entrepreneurs?
A recent article in the Philadelphia Inquirer got me thinking. What are those who consider themselves part of internet marketings' elite doing to help out the folks coming up who have never experienced life without computers and the internet? I ...
Your Website is Critical for Internet Marketing So Stop Neglecting It
Our company has evolved over the last 5 years. Some of it has been to accomodate new trends (influence of social media for one), some due to Google's whims (the many algorithm updates) but mostly it has been the result ...
Online Reputation Management: Just Do It
Online reputation management is becoming increasingly important to businesses of all sizes. A recent article in the Philadelphia Business Journal offers a great reminder that successful companies are proactive when it comes to protecting their brand on the net. Comcast Protects ...