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Tag Archive: Internet Marketing

Internet Marketing, SEO

The Evolution of SEO Debate

by Jacob Smith On February 29, 2012

In a recent blog post, I discussed the evolution of Dinkum Interactive. I argued this evolution has come about because of the growing maturity of the industry and the value we want to give our clients. Some misunderstood this as denouncing the value of SEO which is not true at all. As an Internet Marketing … Read More

Dinkum

Vitamins or Painkillers?

by Jacob Smith On February 17, 2012

Is your product or service a ‘vitamin’ or a ‘painkiller’? Let me explain. Vitamins are ‘nice to have’ whereas painkillers are a ‘must have’. People pay for painkillers. I know the analogy is a little shaky because vitamins are thought of as ‘good for you’ whereas painkillers are potentially addictive. But the terminology is arresting … Read More

Internet Marketing

Is Your Website at the Center of Your Internet Universe?

by Jacob Smith On February 14, 2012

Most of the Dinkum team is in a philosophical frame of mind – including yours truly – since working on an eBook for our clients. Luckily, we have a lot of exciting client work (and Dinkum work) to do which means there’s little chance I’ll be re-reading my college library of German existentialism or attending … Read More

Internet Marketing

Can You Tell Me Your Value Proposition and Keep It Simple?

by Jacob Smith On November 4, 2011

I know that much has been written on this topic, but knew I needed to weigh in after attending a recent event. Folks were introducing themselves. More than once I asked the person next to me,  ”What do they do?” The usual response was, “I have no idea.” If you cannot tell me who you … Read More

SEO

Desire Paths and SEO

by Jacob Smith On October 25, 2011

Matt Mullenweg, during his recent “State of the Word” presentation, fielded a number of interesting concepts that are driving development priorities for the ubiquitous open source software.   The most intriguing, to me, was that of desire paths (wikipedia definition here), which Matt referenced to show how Automattic was watching the trends in plugins and themes … Read More

Internet Marketing

Interpreting Client Questions about Search Engine Marketing

by Guest Blogger On August 30, 2011

Some clients ask a lot of questions, some just go along for the ride. Sound familiar? I prefer clients who want to understand the Search Engine Marketing journey and who take the time to ask questions as they come up. These clients are often, although not always, more engaged and better partners in their campaign. Many … Read More

Internet Marketing, Social Media

How Habits Are Holding Your Company Back

by Paul Fleming On August 9, 2011

I’m undertaking a bit of an experiment. After reading Tim Ferriss’ book, The 4-Hour Body, I’m changing what I eat for breakfast. In the past, I was a dedicated toast eater. I love the simplicity of toast. Drop your 7-grain slice into the slot and about a minute later, a deliciously light brown bit of … Read More

Internet Marketing, Sales

6 Months to Sales Success

by Jacob Smith On June 29, 2011

Someone walks into your store and you ask if they need help. ‘I’m just browsing’, they respond. After a bit of a look around, they leave empty handed. Is this what’s happening with your website? Do plenty of people visit but no one is buying? You need the Dinkum treatment. Step One: Identify the Right … Read More

Dinkum

Roots, Branches, and Leaves – Viewing Internet Marketing through a Horticultural Lens

by Jacob Smith On May 24, 2011

In my pre-Dinkum life, I started out helping artists, small businesses, nonprofits, and online merchants build websites.  Since that time (about 10 years ago) I have struggled with the same challenge in about 90% of my client relationships: how to help them “get” the true value of a  a comprehensive approach to internet marketing. You … Read More

Internet Marketing

Are You Doing Your Part to Help Young Entrepreneurs?

by Jacob Smith On May 10, 2011

A recent article  in the Philadelphia Inquirer got me thinking. What are those who consider themselves part of internet marketings’ elite doing to help out the folks coming up who have never experienced life without computers and the internet? I ask this question because I had the opportunity to discover what the next generation of … Read More

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