The Evolution of SEO Debate

In a recent blog post, I discussed the evolution of Dinkum Interactive. I argued this evolution has come about because of the growing maturity of the industry and the value we want to give our clients. Some misunderstood this as ...

Vitamins or Painkillers?

Is your product or service a 'vitamin' or a 'painkiller'? Let me explain. Vitamins are 'nice to have' whereas painkillers are a 'must have'. People pay for painkillers. I know the analogy is a little shaky because vitamins are thought ...

Is Your Website at the Center of Your Internet Universe?

Most of the Dinkum team is in a philosophical frame of mind - including yours truly - since working on an eBook for our clients. Luckily, we have a lot of exciting client work (and Dinkum work) to do which ...

Can You Tell Me Your Value Proposition and Keep It Simple?

I know that much has been written on this topic, but knew I needed to weigh in after attending a recent event. Folks were introducing themselves. More than once I asked the person next to me,  "What do they do?" ...

Desire Paths and SEO

Matt Mullenweg, during his recent "State of the Word" presentation, fielded a number of interesting concepts that are driving development priorities for the ubiquitous open source software.   The most intriguing, to me, was that of desire paths (wikipedia definition here), ...

Interpreting Client Questions about Search Engine Marketing

Some clients ask a lot of questions, some just go along for the ride. Sound familiar? I prefer clients who want to understand the Search Engine Marketing journey and who take the time to ask questions as they come up. These clients ...

How Habits Are Holding Your Company Back

I’m undertaking a bit of an experiment. After reading Tim Ferriss’ book, The 4-Hour Body, I’m changing what I eat for breakfast. In the past, I was a dedicated toast eater. I love the simplicity of toast. Drop your 7-grain ...

6 Months to Sales Success

Someone walks into your store and you ask if they need help. 'I'm just browsing', they respond. After a bit of a look around, they leave empty handed. Is this what's happening with your website? Do plenty of people visit ...

Beginner’s Guide To Testing Your PPC Program

If your PPC program is not driving the results you would like, don't just give up and call it quits.  Test, Test, Test! You should always be testing your keywords, ads and landing pages to determine what drives the best ...

Roots, Branches, and Leaves – Viewing Internet Marketing through a Horticultural Lens

In my pre-Dinkum life, I started out helping artists, small businesses, nonprofits, and online merchants build websites.  Since that time (about 10 years ago) I have struggled with the same challenge in about 90% of my client relationships: how to ...