Matt Mullenweg, during his recent “State of the Word” presentation, fielded a number of interesting concepts that are driving development priorities for the ubiquitous open source software.   The most intriguing, to me, was that of desire paths (wikipedia definition here), which Matt referenced to show how Automattic was watching the trends in plugins and themes to see what features were most in demand or lacking from WordPress. This concept makes perfect sense for application development, but it’s also a great similitude for how we approach SEO.  While I’m not an SEO expert (that title belongs to our resident Paul Fleming), Read More

Some clients ask a lot of questions, some just go along for the ride. Sound familiar? I prefer clients who want to understand the Search Engine Marketing journey and who take the time to ask questions as they come up. These clients are often, although not always, more engaged and better partners in their campaign. Many times this is the difference between a campaign that has a hard time getting off the ground, and one that is more successful. As in any human communication, there are frequently unasked questions lurking behind the ones that are given voice, and the person doing Read More

Recently I posted about a client who was confused by the industry jargon that we had inadvertently allowed to  creep into the assessment document that we delivered to him.  I have been on the lookout since then for places where we can do a better job of explaining what we do, or what information we need from the client in order to work effectively on their campaign. One of the more important conversations that we engage in with new clients involves keyword phrases. We understand the importance of drilling down to the most relevant, yet reasonable search terms. Some terms Read More