Matt Mullenweg, during his recent “State of the Word” presentation, fielded a number of interesting concepts that are driving development priorities for the ubiquitous open source software. The most intriguing, to me, was that of desire paths (wikipedia definition here), which Matt referenced to show how Automattic was watching the trends in plugins and themes … Read More
Some clients ask a lot of questions, some just go along for the ride. Sound familiar? I prefer clients who want to understand the Search Engine Marketing journey and who take the time to ask questions as they come up. These clients are often, although not always, more engaged and better partners in their campaign. Many … Read More
Recently I posted about a client who was confused by the industry jargon that we had inadvertently allowed to creep into the assessment document that we delivered to him. I have been on the lookout since then for places where we can do a better job of explaining what we do, or what information we … Read More