HEO Before You SEO
Search engine optimization (SEO) isn’t just about optimizing your web presence for search engines (that’s important of course!); it’s also about optimizing for your human readers and understanding how humans use your website. Or, what I like to call, “HEO” ...
Online Market Research: Helpful Tools
Recently, I was brainstorming with several small business owners for ideas on how to increase their sales. While the conversation touched on a variety of topics, we continually revisited the subject of market research. After some discussion, it became clear ...