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Why Can’t We All Be from Vancouver?

by Rick on July 22, 2011. Posted under: Blog.

I just got back from taking 2 weeks off. Yes, 2 entire weeks. The last time I took 2 weeks off in a row was 25 years ago for my honeymoon. This was a great way to celebrate 25 years ...

Beginner’s Guide To Testing Your PPC Program

by Kerrilynn on June 7, 2011. Posted under: Blog, Internet Marketing.

If your PPC program is not driving the results you would like, don't just give up and call it quits.  Test, Test, Test! You should always be testing your keywords, ads and landing pages to determine what drives the best ...

Marketing and Social Media – Alive and Well

by Rick on February 25, 2011. Posted under: Blog, Social Media Marketing.

On Saturday I had the opportunity to participate in a panel discussion at Eastern University. The school of Management Studies put on program to help the Executive MBA students with relevant topics for their studies. The topic of this  program ...

Facebook Fan Page: My Trial by Fire

by Bill on March 16, 2010. Posted under: Internet Marketing.

Facebook Fan Pages and Facebook marketing can be successfully used for a variety of businesses. Little did I know that when I first started working with Dinkum Interactive as a Sales Assistant I would be diving in with both feet. ...

A Purple Cow Story: Southwest Airlines Rapper

by Bill on November 3, 2009. Posted under: Internet Marketing.

Many people have experienced Southwest Airline's willingness to do things a bit differently. Arguably, the result is the creation of what Seth Godin describes as a "Purple Cow;" in other words, transforming a business to become remarkable. The concept is ...

Happiness Compounded

by Rick on January 22, 2008. Posted under: Internet Marketing.

Last week we looked at the importance of creating happy customers by imagining how people will respond to our products - not just at the point of purchase, but well into the future. This week, I would like ...