Roots, Branches, and Leaves – Viewing Internet Marketing through a Horticultural Lens

In my pre-Dinkum life, I started out helping artists, small businesses, nonprofits, and online merchants build websites.  Since that time (about 10 years ago) I have struggled with the same challenge in about 90% of my client relationships: how to ...

Online Marketing: Strategy Versus Tactics

Strategy and tactics in the world of online marketing are indeed separate, but sometimes businesses have trouble differentiating the two.  With the ever-growing set of media channels, tools and technologies it’s sometimes good to sit down and re-evaluate your business. To ...